Sales Manager - Duty Free

Our company is a premier retailer in the duty-free and luxury goods sector, operating a chain of stores at key border gates and tourist destinations nationwide. We are seeking a dynamic and experienced Sales Manager to lead our national sales operations — driving aggressive revenue growth while upholding world-class standards of retail excellence. This role is based at our HCMC office and requires extensive presence across our store network throughout Vietnam.

1.  Sales Strategy & Performance Management
▸  Develop and execute national sales strategies.
▸  Analyze P&L statements, sales data, and market trends to identify growth opportunities and underperformance areas; propose timely corrective actions.
▸  Proactively design and implement localized promotional campaigns and trade marketing activities targeting international travelers and cross-border shoppers.
▸  Establish, monitor, and report sales KPIs on a regular basis, presenting performance results and strategic recommendations to BOD.

2.  Store Operations & Brand Standards

▸  Conduct regular nationwide store visits to ensure operational excellence, visual merchandising standards, and customer service quality meet the highest international benchmarks.

▸  Ensure full compliance with customs regulations, import-export procedures, and applicable duty-free sales legislation across all locations.

▸  Oversee inventory management, product expiry control, and loss prevention to maximize operational efficiency and minimize wastage.

3.  Cross-functional Collaboration & Stakeholder Management

▸  Collaborate closely with Logistics, and Merchandising teams to align brand campaigns and merchandise plans with effective in-store execution.

▸  Maintain and develop strong relationships with airport authorities, border gate management, and strategic partners as required.
 

Yêu cầu ứng viên

▸  Bachelor's degree or above in Business Administration, Marketing, International Commerce, Economics, or a closely related discipline.

▸  Minimum 5 years of sales management experience in duty-free, premium retail, FMCG, or large-scale retail chains.

▸  Fluency in English is mandatory.

▸  Valid car driving license (Category B2 or equivalent) is required. Must be willing and able to travel extensively domestically, including to border gate areas and remote regions.

▸  Excellent leadership, negotiation, and problem-solving skills; ability to make rapid and sound decisions in a high-paced retail environment.

▸  Male candidates are preferred given the physical demands and high-frequency travel requirements intrinsic to this role.

Quyền lợi được hưởng

▸  Highly competitive monthly salary starting from VND 30,000,000 and above, commensurate with demonstrated capability and experience.

▸  Attractive performance-based bonus tied to individual and company-wide business results (KPI-based).

▸  13th month salary in accordance with Company policy and annual business performance.

▸  Company-provided business travel support including transportation, accommodation, and meal allowances in accordance with the Company's financial policy.

▸  Professional, dynamic, and international work environment.

▸  Unmatched long-term career development opportunities within the luxury retail and duty-free sector.