Product Monetization Middle/Senior

We are looking for a Product Monetization Middle / Senior to own and grow revenue across our portfolio of ad-supported mobile apps. Our apps run on an IAA-led hybrid model — roughly 70–80% of revenue from in-app advertising (IAA) and 20–30% from in-app purchases / subscriptions (IAP).

You will be the owner of our ad monetization logic end-to-end: ad placement and frequency rules, ad-flow and ad-serving scripts, mediation and waterfall / in-app bidding setup, and continuous A/B testing — maximizing eCPM, ARPDAU and LTV while protecting user experience and retention. This is a hands-on, data-driven role working closely with Product, User Acquisition, and Development.

Key Responsibilities

1. Ad Monetization Logic & Optimization (IAA — primary, 70–80% of revenue)

• Own the in-app ads logic across the app portfolio: ad placement, triggering rules, frequency capping, and ad-flow / “user journey with ads” for interstitial, rewarded, banner, native and app-open formats — balancing revenue against user experience and retention.

• Design, build and maintain ad scripts and ad configurations (e.g., Google Apps Script, ad-request logic, ad-unit-ID mapping in an advanced-eCPM structure), coordinating with Developers on SDK integration and ad-call implementation.

• Set up, operate and optimize ad mediation platforms (AdMob Mediation, AppLovin MAX, ironSource / Unity LevelPlay); build and tune Waterfalls and in-app bidding to maximize eCPM and fill.

• Run structured A/B tests on waterfalls, placements, formats and frequency to lift eCPM, ARPDAU, show rate and fill / match rate.

• Monitor core ad KPIs (eCPM, match / fill rate, show rate, impressions per DAU, ARPDAU, LTV); troubleshoot ad-serving issues, latency and reporting discrepancies; ensure compliance with AdMob and app-store policies.

2. Hybrid Monetization — IAP & Subscription (20–30% of revenue)

• Optimize IAP and subscription performance: pricing, packages and paywall placement, free trials, conversion rate and average transaction value.

• Design and run in-app offers / liveops and retention mechanics that lift recurring revenue without cannibalizing ad revenue.

• Balance IAA and IAP so total ARPDAU / LTV is maximized across the hybrid model.

3. Data, Ad Networks & Cross-functional Collaboration

• Track and analyze monetization performance using Firebase, Google Analytics / GA4, BigQuery / SQL and MMPs (Adjust, AppsFlyer); turn data into prioritized optimization actions.

• Manage ad-network relationships (Google AdMob, Meta Audience Network, Unity, AppLovin, ironSource, Mintegral, Pangle): onboard and test networks, apply best practices, test new features, and resolve fill / latency / policy issues.

• Partner with Product Owners, UA, Developers and Designers to embed monetization into product flow and analyze App Flow for the best ad placements and IAP positions.

• Conduct competitor and market research to identify new revenue streams and benchmark monetization strategy.

Yêu cầu ứng viên

• 1–3 years in mobile app monetization, with a focus on in-app advertising (IAA) in a hybrid (ads + IAP / subscription) model.

• Hands-on experience with ad mediation platforms (AdMob Mediation, AppLovin MAX, ironSource) and waterfall / in-app bidding setup to optimize eCPM.

• Solid understanding of ad logic, ad placement and ad formats (interstitial, rewarded, banner, native, app-open) and the revenue-vs-UX trade-off.

• Familiarity with analytics tools (Firebase, Google Analytics / GA4) and MMPs (Adjust, AppsFlyer); data-driven decision making.

• Bachelor’s or College degree in Business, Marketing, Information Technology, Mathematics / Economics, or a related field.

Quyền lợi được hưởng

 • Signing bonus equivalent to one month’s salary for successful candidates.

• Attractive salary range: 25,000,000 – 50,000,000 VND (negotiable based on experience).

• Salary reviews twice a year.

• Performance bonuses twice a year, plus hot bonuses, 13th-month salary, birthday bonuses, holiday bonuses (including all national holidays, 8/3, 20/10, International Men’s Day 19/11), and special occasion gifts (weddings, funerals, etc.).

• Private health insurance (PVI Care) for employees and their family members.

• 15 annual leave days per year + 1 birthday leave day.

• Daily lunch allowance: 35,000 VND/day.

• Annual company trip (including international travel), regular health check-ups, special event celebrations, and daily tea breaks.

• Opportunity to work on large-scale mobile apps for global markets (US, Australia, etc.).

• Clear career progression path with dedicated training to advance to senior or leadership roles for high-potential employees. Personalized training and development support for each employee.

• Fun company activities including team building, entertainment, free tea break, coffee, etc.

• Friendly and supportive work environment where team members grow together.