Product Marketing Executive (Food & CPG)

Assist Retail Marketing Manager in terms of developing and executing brand merchandise projects — from concept to in-store launch.
This role ensures each merchandise item reflects the brand identity, launches on time, and delivers both commercial results and brand value.
Understand the brand DNA: analyze target customers, brand essence, and seasonal direction to develop merchandise ideas aligned with brand strategy.
Develop merchandise concepts: create product ideas (theme, materials, colors, messages, and moodboard) consistent with ongoing marketing campaigns.
Collaborate with Design Team: brief concepts, review mockups, evaluate feasibility and production quality.
Coordinate with Procurement Team & Suppliers: collect quotations, compare samples, check quality, monitor production, and ensure on-time delivery.
Work with QA Team: clarify product information for official disclosure and ensure all required documentation and certifications for merchandise are properly completed.
Collaborate with Production and Planning Team: ensure product quantity, quality, and delivery timeline are aligned with launch plans.
Manage project timeline: plan and track all stages from ideation to product launch; update and report progress regularly.
Support store implementation: guide visual merchandising, manage POSM display, and ensure merchandise rollout across stores.
Monitor performance: track sales data, analyze product effectiveness, prepare reports, and propose next actions for improvement.
Others scopes of work assigned by line manager
Bachelor’s degree in Marketing, Business Administration, Design, or related fields.
Min 1-2 years of experience in F&B, Retail, Lifestyle, or Fashion merchandising.
Solid understanding of the design–production–launch process.
Strong aesthetic sense and brand thinking, with awareness of market trends.
Excellent project management, planning, and cross-functional coordination skills.
Detail-oriented, proactive, and results-driven.
Proficient in Microsoft Excel / Google Sheets and familiar with project management tools (e.g. Notion, Asana, Monday).
Ngành nghề: Tiếp thị / Marketing, Thực phẩm & Đồ uống, Nhà hàng / Khách sạn
Kinh nghiệm: 2 Năm
Cấp bậc: Nhân viên
Hình thức: Nhân viên chính thức
Địa điểm: Hồ Chí Minh