Marketing Specialist

ROLE OVERVIEW

Your job: make OLV’s strengths visible, generate a pipeline for Sales, and produce materials that actually close deals. You’ll work directly with the Director — real ownership, short feedback loops, measurable impact.

KEY RESPONSIBILITIES

Branding & Communications

• Develop and manage OLV’s brand strategy, positioning, and tone of voice.
• Plan and execute integrated marketing campaigns across digital, print, and event channels.
• Build OLV’s thought leadership presence and content strategy across key channels.
• Manage websites, LinkedIn, Zalo OA, and content calendar.
• Develop and maintain commercial collateral, including company profiles, capability decks, proposals, case studies, and pitch materials.
• Drive internal communication initiatives, company updates, leadership messages, and strategic announcements to ensure consistent messaging across the organization.
• Brief and manage external vendors, including designers, web developers, and print suppliers.
• Plan and coordinate promotional activities, trade events, and client-facing activations.
• Monitor market trends, customer insights, and competitor positioning.

Lead Generation & Commercial Support

• Develop and execute lead generation initiatives to support commercial pipeline growth.
• Support Sales with materials for client meetings, pitches, RFQs, tenders, and key account presentations.
• Track campaign performance, marketing effectiveness, and pipeline contribution through regular reporting.
• Collaborate with cross-functional teams to support commercial and strategic projects.
• Other tasks and projects assigned by the Line Manager or Director.

Yêu cầu ứng viên

• 3–6 years of B2B Marketing experience with strengths in Branding, Communications, and Commercial Marketing.
• Proven experience in developing and executing marketing campaigns that drive customer engagement and business growth.
• Strong content creation, storytelling, and client-facing sales/marketing material development skills.
• Creative, proactive, and self-driven with the ability to independently drive initiatives and generate innovative ideas.
• Strong analytical mindset with the ability to translate data into actionable business insights.
• Mandatory hands-on experience using advanced AI tools (e.g., ChatGPT, Copilot, Gemini) to support content creation, market research, campaign development, and productivity improvement.
• Excellent English communication skills;
• Experience in Logistics, Supply Chain, Freight Forwarding, or other B2B industries is preferred. Mandarin is a plus.

Quyền lợi được hưởng

Salary & Incentive

• Basic Salary Competitive — commensurate with experience. Discussed openly at interview.
• Performance Bonus KPI-based annual bonus — tied to lead quality, pipeline contribution, and output delivery
• Probation 2 months — 85% of official salary

Bonus & Recognition

• 13th-month salary bonus
• Annual performance bonus
• National Day bonus (2nd September)

Insurance & Leave

• Full statutory social insurance, health insurance, and unemployment insurance per Vietnamese Labor Law
• Additional private health insurance (Bảo Việt) after 1 full year of service
• 12 days of annual leave + public holidays

Career & Culture

• Clear career progression: Marketing Specialist → Marketing Lead → Head of Marketing
• Annual salary review and merit-based promotion opportunities
• Annual company trip and team activities
• Domestic and international business travel opportunities
• On-the-job coaching and access to logistics product training