Marketing Leader (Toys/Retail) - Đi Làm Ngay

●      Develop weekly and monthly marketing plans based on business priorities, product launches, retail activities, e-commerce campaigns, and brand-building needs.

●      Plan and execute marketing campaigns for licensed IP products, collectible products, retail launches, promotional campaigns, events, and brand activities.

●      Lead content direction across BAMU’s brand, product, retail, e-commerce, and IP-related channels.

●      Build and manage content calendars for social media and campaign communication.

●      Brief and coordinate designers, content creators, junior team members, freelancers, agencies, and external partners.

●      Review marketing materials before release to ensure accuracy, brand consistency, visual quality, and commercial relevance.

●      Work closely with sales, trade marketing, e-commerce, creative, and external partners to ensure smooth campaign execution.

●      Support retail, e-commerce, KOL/KOC, PR, community, and partnership marketing activities.

●      Prepare weekly and monthly marketing reports covering progress, results, issues, learnings, and next steps.

●      Improve marketing workflows for briefing, planning, approval, reporting, and follow-up.

Yêu cầu ứng viên

●      3–5 years of experience in marketing, brand marketing, campaign execution, social media, content marketing, retail marketing, consumer product marketing, or e-commerce marketing.

●      Experience coordinating junior team members, designers, content creators, freelancers, agencies, or external vendors is preferred.

●      Experience in entertainment, IP, licensing, toys, collectibles, gaming, anime, pop culture, retail, FMCG, or e-commerce is a plus.

●      Strong ability to turn business objectives into clear execution plans.

●      Good understanding of social media, content planning, short-form video, campaign mechanics, KOL/KOC, PR, retail marketing, and e-commerce marketing.

●      Able to write clear briefs and manage multiple campaigns, launches, and deadlines at the same time.

●      Good creative judgment, attention to detail, and basic reporting skills.

●      Hands-on, proactive, organized, responsible, and execution-driven.

●      Strong Vietnamese communication skills. English is a plus.

Quyền lợi được hưởng

• Work on exciting entertainment and collectible products
•  Build partnerships with retailers, IP owners, creators, and business partners
•  High ownership and learning opportunities
•  Fixed Salary + KPI Bonus
•  Career development opportunities
•  Opportunity to help build Vietnam’s next generation of IP and collectibles business