Marketing Intelligence Manager

1. Full-Funnel Enrollment Analytics

• Enrollment Funnel Architecture: Design and manage a comprehensive tracking framework covering the entire enrollment journey - from lead generation to final enrollment.

• Conversion Analysis & Optimization: Analyze conversion performance across each stage of the enrollment funnel to identify bottlenecks, inefficiencies, and opportunities for process and campaign optimization.

• Performance Monitoring & Visualization: Develop and...

Yêu cầu công việc

KNOWLEDGE:

• Education: Bachelor’s degree in Business Information Systems, Data Analytics, Business Analytics or Marketing related.

• Advanced Analytics: Expert proficiency in SQL (Spark/Presto), Python, or R for data manipulation.

• BI & Visualization: Proven experience architecting scalable dashboards in Power BI or Tableau.

• CRM/MarTech: Hands-on experience with Salesforce, or HubSpot, or Zoho.

• Data Engineering: Familiarity with ETL processes, data migration,...