Marketing Executive

PURPOSE AND SCOPE OF ROLE
The Marketing Executive is responsible for supporting the development and execution of product-driven marketing initiatives across core and non-core destinations. The role focuses on creating compelling travel products, delivering impactful presentations and training, coordinating with internal and external stakeholders, and ensuring consistent brand communication across all channels. This position plays a key role in enhancing the company’s market presence through creative campaigns, strong partner collaboration, and continuous improvement of marketing processes.
Product Marketing & Promotional Development
Develop and package thematic travel products tailored to specific markets and customer segmentsPrepare detailed promotional materials including itineraries, brochures, and sales toolkitsCreate and customize PowerPoint presentations for webinars, sales meetings, and partner training sessionsSupport the planning and execution of FAM trips, including coordination of itineraries, materials, and follow-up reportsWork closely with Product and Sales teams to align marketing initiatives with business objectivesConduct market research to identify trends, customer preferences, and competitive positioning
Webinar & Training Support
Organize and coordinate product training webinars for agents and partnersCustomize content based on regional markets and audience profilesDeliver or co-deliver presentations when requiredTrack attendance, engagement, and feedback for continuous improvementMaintain a library of updated training materials and presentations
Partner Relationship Management
Maintain strong working relationships with suppliers, and travel agentsCoordinate joint marketing campaigns and co-op promotionsAct as a communication bridge between internal teams and external partnersSupport negotiation and alignment of marketing contributions from partnersEnsure timely follow-up on all partner-related marketing activitiesMaintain close partnership with different consortia, tourism boards and all the alliances
Marketing Campaign Execution
Assist in the planning and execution of integrated marketing campaigns (online and offline)Coordinate campaign timelines, deliverables, and stakeholder inputsMonitor campaign performance and prepare post-campaign analysis reportsSupport content creation for email marketing, social media, and trade communications
Graphic Design & Marketing Collaterals
Design and produce marketing materials such as brochures, flyers, banners, and digital assetsEnsure all materials are aligned with brand guidelines and visual identityWork with external designers or agencies when requiredUpdate and maintain a repository of marketing assets
Communication with Consortia & Agencies
Develop customized communications for consortia, mega agencies, and key accountsPrepare tailored proposals and marketing content for strategic partnersEnsure consistency in messaging across all partner communicationsSupport participation in trade shows, events, and industry networking activities
Continuous Improvement & Reporting
Continually learn and research about destinations, products and market trendsIdentify opportunities to improve marketing processes and toolsTrack and report on key marketing KPIs and performance metricsMaintain accurate documentation of campaigns, materials, and activitiesProactively suggest new ideas for product innovation and marketing strategies
Yêu cầu công việc
QUALIFICATIONS AND KNOWLEDGE
Bachelor’s Degree in TourismGeneral tourism knowledgeGood destination and product knowledge of Southeast Asia and beyond.
Basic travel marketing knowledge (a plus)
EXPERIENCE
1-2 years of experience as a Travel Consultant or in a similar role within the luxury travel industry are highly preferred.
SKILLS
Good written and spoken EnglishExcellent MS OfficeDetail-orientedHonest and self-motivated
Quyền lợi được hưởng
13th-month salary tied to individual and company performanceAnnual health check-up12 Annual Pay leaveYearly Performance Review