Key Account Manager - Health & Beauty

JOB PURPOSE

The Key Account Manager – H&B is responsible for driving sustainable and profitable business growth across assigned Health & Beauty retail accounts by developing strategic partnerships, executing commercial plans, and delivering best-in-class in-store execution.

This role owns the commercial relationship with assigned key accounts, develops joint business plans, and collaborates closely with cross-functional teams to maximize sales performance, strengthen brand visibility, and enhance shopper experience while ensuring compliance with company policies and ethical standards.

KEY RESPONSIBILITIES

Key Account Strategy & Commercial Management:

• Develop and execute annual account business plans aligned with company objectives and brand strategy.

• Build and maintain strategic partnerships with assigned Health & Beauty retailers and serve as the primary commercial contact.

• Lead Joint Business Planning (JBP) and commercial negotiations, including annual trading agreements, pricing, trade terms, product listings, promotional investments, and new product launches.

• Drive sales, profitability, market share, and both sell-in and sell-out performance across assigned accounts.

• Identify opportunities to optimize assortment, expand distribution, improve profitability, and implement corrective actions where required.

• Conduct regular business reviews to evaluate performance and develop action plans for sustainable growth.

Promotion Planning & In-store Excellence:

• Develop and execute customer-specific promotional plans aligned with brand priorities and key retail campaigns (e.g. Tet, Double Day, Store Anniversary, Mid-year Campaigns).

• Partner with Trade Marketing to ensure best-in-class execution across merchandising, visibility, POSM implementation, tester deployment, pricing compliance, and product availability.

• Ensure consistent execution of brand guidelines and merchandising standards at store level.

• Conduct regular trade visits to monitor execution quality, shopper experience, competitor activities, stock levels, and pricing.

• Support initiatives that enhance shopper experience and reinforce the scientific positioning of Pierre Fabre's dermo-cosmetic brands.

Business Planning & Performance Management:

• Prepare accurate sales forecasts and collaborate with Supply Chain to ensure healthy inventory and product availability.

• Monitor key business KPIs including sales, sell-in, sell-out, forecast accuracy, distribution, stock coverage, promotion ROI, and market share (where applicable).

• Analyze customer performance, category trends, shopper insights, and competitor activities to identify opportunities and risks.

• Prepare regular business reviews and performance reports with actionable recommendations to drive continuous business improvement.

Cross-functional Collaboration:

• Collaborate closely with Marketing, Trade Marketing, Medical, Supply Chain, Finance, Regulatory and other relevant teams to ensure seamless execution of commercial initiatives.

• Lead internal coordination for customer projects, promotional campaigns, and product launches.

• Share customer and market insights to support commercial strategy, business planning, and long-term customer development.

Yêu cầu công việc

• Bachelor's degree in Business Administration, Marketing, Pharmacy, or related disciplines.

• Minimum 4 years of experience in Key Account Management, Modern Trade Sales, or Commercial roles within Beauty, Dermo-cosmetics, Consumer Healthcare, Personal Care, OTC, or FMCG industries.

• Proven experience managing Health & Beauty retail chains (e.g. Guardian, Watsons, Hasaki, Medicare, Beauty Box, etc.).

• Strong commercial acumen with a proven track record in driving sales growth, commercial negotiations, business planning, promotional execution, and customer relationship management

• Excellent analytical, communication, and stakeholder management skills.

• Customer-focused with strong problem-solving and project management capabilities, able to manage multiple priorities in a fast-paced environment.

• Proficient in Microsoft Excel and PowerPoint, with good command of English (written and spoken).

Quyền lợi

• Thưởng: Lương tháng 13 Quarterly incentives
• Chăm sóc sức khoẻ: Bảo hiểm sức khỏe cho nhân viên và người thân Khám sức khỏe định kỳ hằng năm
• Nghỉ phép có lương: Nghỉ phép hằng năm + nghỉ phép sinh nhật
• Đào tạo: Đào tạo nội bộ từ local và regional
• Máy tính xách tay: Laptop làm việc
• Hoạt động nhóm: Kick-off meeting, Mid-year meeting, các hoạt động/sự kiện gắn kết diễn ra xuyên suốt trong năm