International Business Representative

Develop expertise in the company’s products and provide engaging training sessions for partners and clients (online and offline).
Research market trends and propose export strategies for assigned regions, optimized Route-to-Market (RTM) strategies to improve sell-in and sell-out performance across international markets.
Identify and qualify potential leads through LinkedIn, Ekim, trade fairs, chambers of commerce, and cold outreach activities.
Negotiate distribution and sales agreements, and manage the end-to-end export process for Star Kombucha, Chill Cocktail, and other beverage lines.
Develop and maintain relationships with export authorities, trade promotion agencies, and embassies/consulates.
Maintain strong customer relationships and drive new international sales.
Attend international trade fairs and business networking events.
Expand exports in key markets including China, Hong Kong, Macau, and Southeast Asia.
Collect and analyze market, customer, and competitor data to build a reliable internal CRM.
Handle customer complaints and ensure the highest level of satisfaction.
Coordinate with logistics, accounting, and production teams to ensure smooth order fulfillment.
Report regularly to the International Sales Manager on market insights, new leads, and sales progress.
KPI Framework
1. Short-term (First 60 days): o Lead Generation: ≥ 20-50 qualified leads o Client Engagement: ≥ 10 product presentations or negotiations o Pipeline: ≥ 3 opportunities in advanced negotiation
2. Phase 2 (4–6 Months): o Order Conversion:
≥ 1 order of
1 FCL 20ft
OR equivalent value o Monthly Revenue: $20,000 – $30,000 USD starting month 4
3. On-going Activity o Response Time: Respond to clients within 24 hours o CRM Updates: 100% of interactions logged o Customer Retention≥ 80% retention rate
Experience in FMCG / Beverage / Export.
Strong international network and cultural understanding.
Willing to travel abroad.
Fluent English (Chinese preferred for China/HK/Macau market).
1–2 years of export experience
Strong sales, communication, and research skills.
Capable of client sourcing via online tools and trade databases.
Preference given to foreign nationals, expats, or overseas Vietnamese
Ngành nghề: Bán lẻ / Bán sỉ, Bán hàng / Kinh doanh, Thực phẩm & Đồ uống
Kinh nghiệm: 1 Năm
Cấp bậc: Nhân viên
Hình thức: Nhân viên chính thức
Địa điểm: Hồ Chí Minh