International Business Manager (Fashion/lifestyle & International Market)

1. Role Overview

The International Business Manager is responsible for leading Routine’s global expansion strategy, driving international revenue growth, and building a strong distribution network across key markets. This role plays a critical part in establishing Routine as a recognized global fashion brand.

2. Key Responsibilities

- International Expansion Strategy

• Develop and execute international market entry strategies

• Conduct in-depth market research including consumer insights, competitive landscape, pricing, and regulatory requirements.

• Define optimal go-to-market models: distributors, franchise

- Partnership & Channel Development

• Identify, negotiate, and establish partnerships with international distributors, retailers, and e-commerce platforms.

• Build and manage a scalable global partner network to drive sustainable growth.

• Develop commercial policies, pricing strategies, and margin structures tailored to each market.

- Market Execution & Operations

• Collaborate with Marketing, Product, and Supply Chain teams to localize product offerings and campaigns.

• Ensure efficient operations across markets, including logistics, inventory, and sales processes.

• Monitor performance across regions and optimize sales channels.

- Global Brand Building

• Define and maintain Routine’s brand positioning in international markets.

• Partner with Marketing to execute branding, PR, and influencer/KOL strategies tailored to local audiences.

• Ensure a consistent yet locally relevant brand experience.

- Financial & Risk Management

• Own revenue targets, budgeting, and cost control for international markets.

• Manage risks related to legal compliance, payments, foreign exchange, and partner performance.

• Ensure compliance with international trade regulations.

- Reporting & Insights

• Provide regular performance reports and strategic recommendations.

• Leverage data and insights to refine expansion strategies and improve ROI.

• Candidates has range age:

Yêu cầu công việc

• Candidates has range age: 30 - 40 are preferred

• Bachelor’s degree in Business Administration, International Business, Marketing, or related fields.

• Minimum 5 years of experience in International Business Development, Export Sales, Channel Development, or International Key Account Management.

• Proven experience working with distributors, franchise partners, department stores, or international retail networks.

• Strong negotiation, communication, and relationship management skills.

• Commercially driven with excellent analytical and problem-solving abilities.

• Fluent in English (both written and spoken).

• Willingness to travel internationally.

Preferred Experience

Candidates with experience in one or more of the following are highly preferred:

• Fashion, Apparel, Lifestyle, FMCG, or Retail industries.

• Markets such as Singapore, Malaysia, Philippines, Indonesia, Thailand, Japan, South Korea, Australia, Middle East, or CIS.

• Managing distributor networks, franchise development, or cross-border business expansion.

What We Offer?

• Competitive fix salary, range salary: 40 - 50 mil (gross) /month and attractive performance bonus.

• 2 months probation period with 100% official salary applied.

• After successfully passing the probation period, employees will join Social Insurance, Health Insurance, unemployment Insurance in accordance with regulations

• 12 days of annual leave per year; year-end bonus based on the Company’s business performance and individual performance during the year.

• Opportunity to build a Vietnamese fashion brand on the global stage.

• Dynamic, fast-growing, and entrepreneurial working environment.

• International exposure and long-term career development.

Working time: Monday - Friday

Working place: Routine U Space, 583 Su Van Hanh, Hoa Hung Ward, HCMC

Quyền lợi

• Thưởng: Attractive performance bonus and year-end bonus based on the Company’s business performance and individual performance during the year.
• Chăm sóc sức khoẻ: After successfully passing the probation period, employees will join Social Insurance, Health Insurance, and Unemployment Insurance in accordance with regulations.
• Nghỉ phép có lương: 12 days of annual leave per year.
• Máy tính xách tay: Trang bị máy tính, thiết bị hỗ trợ trong công việc
• Khác: 2-month probation period with 100% of the official salary applied.
  Opportunity to build a Vietnamese fashion brand on the global stage.
  Dynamic, fast-growing, and entrepreneurial working environment.
  International exposure and long-term career