Influencer Business Development (Beauty/E-Commerce)

Key Responsibilities:
Livestream Collaboration
Identify and collaborate with livestream KOLs/KOCs
Livestream campaign planning:
Deal list (pricing, bundles, vouchers)
Commission & promotion mechanics
Coordinate with E-commerce team to ensure campaign readiness
Monitor livestream performance and optimize commercial outcomes
Affiliate & KOC Scale (Performance)
Develop and scale affi liate/KOC network (especially TikTok Shop & Shopee)
Recruit, onboard, and manage KOCs/creators at scale
Design and optimize commission structures, incentive schemes
Drive GMV through affi liate campaigns and creator performance optimization
Monitor and optimize performance metrics (GMV, CVR, ROI)
Review/Video KOL/KOC (Branding & Partnership)
Identify and onboard KOLs/KOCs aligned with brand positioning
Build and maintain long-term partnerships (not just one-off bookings)
Lead negotiation on collaboration scope, content direction, and usage rights
Ensure infl uencer content aligns with brand image and messaging
Platform & Cross-functional Coordination
Work closely with Marketing, Content, and E-commerce teams
Leverage platform resources (TikTok, Shopee) for campaign growth
Data & Performance Optimization
Analyze campaign performance across KOL/KOC, affi liate, and livestream
Identify scalable creators and high-performing strategies
Optimize content direction, offer structure, and creator mix
Prepare reports with actionable insights
Requirements
Good English communication skills
Minimum 2–4+ years in Infl uencer Marketing / Affi liate / E-commerce / BD
Strong understanding of Vietnam beauty KOL/KOC landscape
Experience in TikTok Shop / Shopee ecosystem
Strong advantages
Experience in affi liate/KOC scaling
Experience working with livestream campaigns
Existing network of KOL/KOC/creators/agencies
Background in beauty/cosmetics/FMCG
Skills & Competencies
Strong negotiation and relationship-building skills
Commercial mindset with focus on GMV & ROI
Ability to balance brand image and performance
Data-driven and result-oriented
Proactive, adaptable, and able to work under pressure
Passion for beauty trends and social commerce
Benefits
Competitive salary: >18,000,000 VND/month
Performance bonus based on business results
Social insurance as per Vietnamese labor law
Company-provided laptop & monthly product benefi ts
Dynamic, fast-growing working environment
Career growth toward Senior BD/Growth Lead/Commercial Lead
Working hours:
Monday to Friday, 9:00 – 18:00.
Ngành nghề: Bán hàng / Kinh doanh, Tiếp thị / Marketing, Thương mại điện tử
Kinh nghiệm: 2 Năm
Cấp bậc: Nhân viên
Hình thức: Nhân viên chính thức
Địa điểm: Hồ Chí Minh