Tuyển dụng Head Of Sales - Food Service & MT tại Hồ Chí Minh

About us
Jagota is a leading premium food import and distribution group operating regionally (Thailand, Malaysia, Philippines and Vietnam). Established in Thailand in 1997, the company markets and sells high quality products coming from Europe, US, Canada, Australia, New-Zealand, India, Indonesia, China and many other countries. With a nationwide coverage in Thailand, over 10,000m2 of warehousing capacity and daily delivery schedules, Jagota distributes through 3 main channels: modern trade (hypermarkets, supermarkets, cash & carry, convenient stores, etc.), HORECA (hotel, restaurant, catering) and online channels. The company implements international hygiene and safety standards and thrives to provide the best quality of service to our customers. Jagota Vietnam was established in Ho Chi Minh City in 2025 and ambitions to become a key player in both retail and food service, while implementing the group’s core values “Win, Collaborate, Learn”.

About the role
The Head of Sales - Food Service & MT leads the commercial development of Jagota Vietnam across Food Service/HORECA and Modern Trade channels. The role is responsible for building the go-to-market strategy, accelerating revenue growth, developing strategic customer partnerships, leading sales teams, and ensuring strong execution across key accounts, distributors and end customers. As a senior commercial leader, the position holder plays a pivotal role in establishing Jagota Vietnam’s presence in the market, building scalable sales operations, and delivering sustainable growth with strong profitability.
The Head of Sales - Food Service & MT reports to the Country Director and works closely with operations, purchasing, supply chain, marketing, finance and the regional headquarters in Bangkok to ensure integrated commercial planning and execution.

Responsibilities

Sales Strategy & Execution

• Develop and execute the sales strategy and go-to-market plan for Food Service/HORECA and Modern Trade channels, aligned with Jagota Vietnam’s growth ambition and profitability targets.
• Identify growth opportunities by analyzing market trends, competitors and consumer behavior.
• Lead commercial negotiations with hotels, restaurants, catering operators, wholesalers, distributors, supermarket chains, convenience stores and other strategic customers.
• Ensure effective product assortment, pricing, promotion planning, merchandising, customer activation and margin management across both Food Service and Modern Trade channels.

Team Leadership & Performance Management

• Build, lead and coach high-performing Food Service and Modern Trade sales teams to achieve monthly, quarterly and annual revenue, margin and distribution targets.
• Set clear targets and objectives, track performance and drive a result-oriented culture.
• Develop sales capability through training, mentoring and field coaching.
• Implement efficient business processes to ensure seamless operations and customer satisfaction, using systems and IT tools available to monitor the performance and efficiency.
   

Customer, Channel & Market Development

• Monitor market trends, consumer behavior and competitor activities to adjust business strategies accordingly.
• Strengthen and expand relationships with Food Service key accounts, HORECA customers, modern trade retailers and strategic wholesalers.
• Develop new business opportunities across hotels, restaurants, cafés, catering companies, bakeries, specialty food stores, supermarkets, hypermarkets and convenience store chains.
• Collaborate with marketing and product teams to design customer activation programs, trade promotions, product launches, menu solutions and in-store execution plans.
• Ensure strong brand presence, product visibility and customer engagement while aligning commercial execution with overall business objectives.
   

Cross-functional Collaboration & Reporting

• Work closely with supply chain, logistics, finance and marketing to ensure smooth execution of sales activities.
• Provide accurate sales forecasts and reports to management.
• Ensure compliance with company policies and commercial guidelines.
• Represent the company at industry events, trade shows and conferences to promote brand awareness and establish relationships with potential partners and customers.

Key KPIs (Performance Indicators)

• Revenue growth by Food Service/HORECA and Modern Trade channels.
• Sales team performance vs. targets.
• Gross margin achievement.
• Number of new Food Service customers, key accounts, listings and doors opened.
• Distribution & coverage expansion.
• Customer satisfaction and retention.

Internal & external interactions:
 

Internal:

• Reports to the Country Director / local Managing Director
• Works closely with operations, purchase, marketing and accounting departments
• Interaction with the Bangkok head office

External:

• Food Service/HORECA customers, chefs, F&B operators, modern trade key accounts, wholesalers and distributors Suppliers (food)
• Industry associations, trade shows, food service partners and online sales platforms at a later stage

Location and commitments

• Permanent full-time employment contract
• Role based in Vietnam in Ho Chi Minh City
• Weekend work may occasionally be necessary

Yêu cầu ứng viên

Candidate requirements
• Vietnam national
• Education: bachelor’s or master’s degree in business, sales, marketing or related field.
 

Experience:

• Minimum 12+ years of sales experience with at least 7 years in a senior leadership role covering Food Service/HORECA and/o