Tuyển dụng Head Of Growth — Marketing & E-Commerce tại Hồ Chí Minh

This is the single point of accountability for growth at Trendy Beauty. You own revenue across every online channel and the efficiency of every marketing dong that produces it. You will set growth strategy, own the campaign calendar, and lead four functions: e-commerce operations, brand, content and design. You will not run advertising campaigns yourself — your team does that. Your job is to decide where the money goes, judge whether it is working, and intervene when it is not. Reporting directly to the COO, you have a clear mandate: build an in-house team strong enough that growth does not depend on external agencies. WHAT YOU WILL OWN Growth and commercial strategy Revenue across TikTok Shop, Shopee and direct channels; the quarterly and annual growth plan Channel strategy, product assortment and pricing architecture by platform The campaign calendar, including Mega Sale periods and Tet The marketing efficiency across the whole company, measured as blended MER. Budget and media governance Propose the monthly advertising budget to the COO with supporting rationale Allocate the approved budget across channels by day, week and month Review and optimise campaign performance across TikTok Shop Ads, Shopee Ads, Meta, Google and TikTok Ads — set direction, judge results, decide when to scale or cut Hold the line on marketing efficiency thresholds agreed with the COO. Brand, content and marketplace presence Brand identity, tone of voice, key visuals and key messages; USP definition for hero products The content engine, the affiliate and KOC ecosystem, and livestream commerce. Marketplace listing quality, storefront conversion and shop health. Team and capability Lead and develop four functions: e-commerce operations, brand, content and design Build in-house capability — standardise process, transfer knowledge, reduce dependence on external agencies. Manage agency partners where used, and bring capability back in-house over time. KEY RESPONSIBILITIES 1. Growth Strategy and Commercial Planning (30%) Own the growth plan by quarter and year: revenue targets by channel, product priorities, campaign calendar. Set pricing architecture and promotional strategy by platform, within margin thresholds agreed with the COO. Analyse category trends, competitor activity and platform mechanics to identify where growth will come from. Present a weekly commercial review to the COO: results, diagnosis, corrective action. 2. Budget Allocation and Media Performance (30%) Propose the monthly advertising budget with channel-level breakdown and expected return. Allocate approved budget across channels; adjust by day and week against inventory position, campaign calendar and live performance. Review campaign performance and direct optimisation across all paid channels; decide when to scale, hold or cut. Own blended marketing efficiency for the company and defend it against short-term pressure. 3. Brand, Content and Demand Generation (20%) Define brand positioning, key messages and USP for hero products; hold consistency across every touchpoint. Direct the content engine, the affiliate and KOC programme, and livestream commerce strategy. Ensure marketplace listing quality and storefront conversion meet agreed standards. Plan quarterly PR, seeding and brand campaigns. 4. Team Leadership and Capability Building (20%) Lead, assign work to, set objectives for and develop four functions. Assess current capability honestly and act on it — coach, restructure or replace as the situation requires. Standardise process and documentation so performance does not depend on any one individual. Reduce dependence on external agencies over time by building the equivalent capability in-house.
Yêu cầu công việc
REQUIREMENTS Experience and expertise Bachelor’s degree or above in Marketing, Business Administration, Economics or a related field. 8–10 years in marketing, e-commerce or growth, including at least 3 years at Head or senior Manager level leading a team of six or more across multiple functions. Direct accountability for revenue or P&L at comparable scale, not advisory or support roles. Category experience in beauty, cosmetics, skincare, personal care or FMCG is strongly preferred. Deep working knowledge of TikTok Shop and Shopee: advertising mechanics, affiliate, livestream commerce, shop health and platform policy. Able to read a P&L at SKU level: COGS, platform fees, advertising cost, contribution margin — and make pricing and budget decisions from it. Track record of building capability in an underperforming team, not only managing a team that already performs. Advanced Excel and Google Sheets; GA4, Looker Studio or SQL are a significant advantage. Attributes Comfortable being the single point of accountability for a number. Willing to make people decisions early and clearly. Judgement over execution — you direct the work rather than doing it yourself, but you understand it well enough to know when it is wrong. Operates transparently with the COO: raises problems early, brings the diagnosis with the number. Conversational English is an advantage.
Quyền lợi được hưởng
WHAT WE OFFER Competitive base salary, negotiable by experience, plus a performance bonus tied to growth and efficiency targets. 13th month salary, public holiday and birthday bonuses. Full ownership of the growth function, reporting directly to the COO, with a clear mandate to restructure as needed. Early access to new Trendy Beauty products and professional workshops. Full social and health insurance and annual leave in accordance with Vietnamese labour law.