Growth Marketing Specialist

1. Campaign Planning & In-store Growth Execution (Core Responsibility)
Analyze customer behavior, sales data, and in-store shopping patterns to develop actionable insights for campaign planning.
Conduct research (customer, market, competitor) to identify growth opportunities and propose campaign ideas tailored to each business phase.
Plan and execute in-store sales-driving campaigns (promotion, seasonal campaigns, activations, etc.).
Work closely with Marketing, Merchandising, and Operations to ensure campaigns are executed consistently and effectively.
Monitor campaign performance at store level and continuously propose data-driven optimizations.
2. POSM & Store Communication
Manage the design, production, and in-store execution of POSM across the retail network.
Ensure POSM effectively supports sales programs and enhances customer experience at the store level.
Maintain consistent brand identity and communication across all retail stores.
Propose improvements to in-store display materials to increase customer attraction and conversion.
Minimum 2 years of experience in Trade Marketing, Retail Marketing or Growth Marketing.
Experience in multi-channel campaign execution is a strong advantage.
Prior experience in in-store activation or POSM execution is preferred.
Strong data analysis skills with the ability to translate data into insights and actions.
Strong logical thinking, multitasking ability, and cross-functional collaboration skills.
Proactive mindset with a strong focus on continuous improvement and solution-driven execution.
Familiarity or experience using AI tools to improve work efficiency is a plus.
Benefit
Annual bonus: 2 - 3 months under minimum KPI requirement
Fast promotion opportunities based on personal ability
Work in a dynamic, open, creative environment
Regular training, company team building, birthday bonus
About Concung.com
Working time: 8:30 - 17:30 Monday - Friday
Working place: 14th Floor, Phu My Hung Tower, Tan Phu Ward, Dist. 7, HCMC
Ngành nghề: Tiếp thị / Marketing, Bán lẻ / Bán sỉ, Bán hàng / Kinh doanh
Kinh nghiệm: 2 Năm
Cấp bậc: Nhân viên
Hình thức: Nhân viên chính thức
Địa điểm: Hồ Chí Minh