CRM & Lifecycle Marketing Specialist

1. Customer Journey & Segmentation

- Design and optimize customer journeys across different lifecycle stages: New users, Active users, Inactive/ churned users

- Build and manage customer segmentation based on:

+ User behavior

+ Engagement level

+ Customer value

2. Marketing Automation Execution

- Set up and manage automated campaigns triggered by user behavior: Push notifications, Emails, SMS

- Continuously optimize messaging,...

Yêu cầu công việc

• 4 - 7 years of experience in CRM, Lifecycle, or Growth Marketing roles

• Preferred backgrounds: Fintech, E-commerce, Product-based/ tech companies

• Hands-on experience with marketing automation platforms

• Strong understanding of user behavior and growth metrics: Activation, Retention, Conversion

• Data-driven mindset with the ability to make decisions based on insights

• Proactive, detail-oriented, and highly responsible

•...