Cinema Marketing Specialist

- Develop and Execute Marketing Strategies.

+ Create comprehensive marketing plans for the cinema chain including promotions for new releases, special events, and loyalty programs.

+ Conduct market research and analyze trends to propose strategies aligned with Vietnamese audience preferences.

- Brand Management:

+ Ensure consistent, professional, and engaging brand representation for the cinema chain.

+ Develop creative communication campaigns to boost brand awareness and customer loyalty.

- Manage Advertising and Communication Campaigns:

+ Plan and execute advertising campaigns across multiple channels (offline and online), including social media, press, TVCs, KOLs/Influencers, and digital marketing platforms.

+ Collaborate with partners to ensure high-impact promotional campaigns.

- Enhance Customer Experience:

+ Design loyalty programs, promotions, and incentives to increase customer visits to cinemas.

+ Analyze customer behavior to personalize marketing campaigns.

- Budget Management and Reporting:

+ Develop and manage the annual marketing budget, ensuring efficient use of resources.

+ Measure and report on campaign performance, providing data-driven recommendations for improvement.

Yêu cầu ứng viên

- Bachelor’s degree in marketing, Communications, Business, or related fields.

- Minimum of 5 years of marketing experience for Specialist Role.

- Preference for candidates with experience in cinema, film distribution, or entertainment industries.

- Deep understanding of the Vietnamese market and consumer trends in the entertainment sector.

- Strong analytical skills, proficient in tools like Google Analytics, CRM, and digital advertising platforms.

- Excellent communication and negotiation skills, with the ability to work with multiple stakeholders (distributors, KOLs, agencies).

Quyền lợi được hưởng

• Young and dynamic working environment.
• Excellent opportunities for career growth and advancement.
• Full participation in Social, Health, and Unemployment Insurance in accordance with labor law after official employment.
• 13th-month salary and year-end bonus based on business performance.