Brand Marketing Manager (North + Central )

1. Position Purpose
Responsible for building and executing brand strategy for the North + Central region, while ensuring effective trade marketing execution in the region through close coordination with a partner. Also holds the Brand Manager role for a new brand, from brand-building through market rollout.
2. Key Responsibilities
A. MKT Management — North + Central Region
Develop and execute brand strategy for Sunmate/UniDry in the North + Central region, aligned with overall brand direction.
Analyze the market, competitors, and consumer behavior specific to each region to adjust strategy accordingly.
Coordinate with the regional sales team to ensure brand messaging and programs are executed correctly at point of sale.
Track the effectiveness of brand activities in the region and propose adjustments as needed.
Act as the focal point for following up and implementing trade schemes/programs proposed by the partner, ensuring alignment with brand strategy and approved budget.
Work directly with the partner throughout program execution: confirm content, monitor progress, measure post-program effectiveness.
Respond to and adjust programs together with the partner when results fall short of expectations or issues arise in the market.
Report regularly on trade program performance in the region to management.
B. Brand Manager — New Brand
Own brand-building and development for 1 new brand (currently in early development/market expansion stage).
Plan distribution, trade/consumer programs, and KPI targets for the brand.
Coordinate with the sales/operations team to roll out point-of-sale support tools (as applicable).
Minimum 3-5 years of experience in a Brand Manager/Trade Marketing role, preferably in FMCG or consumer goods.
Experience working in the North/Central region, or a strong understanding of regional market nuances, is an advantage.
Experience working with partners/agencies on trade program execution.
Ability to multitask — balancing regional brand management, trade marketing, and new brand development simultaneously.
Strong market analysis, planning, and cross-functional collaboration skills (sales, partners, operations).
Proactive and able to handle pressure during a new brand's launch/expansion phase.
Ngành nghề: Tiếp thị / Marketing, Hàng gia dụng / Chăm sóc cá nhân, Bán hàng / Kinh doanh
Kinh nghiệm: 3 Năm
Cấp bậc: Quản lý
Hình thức: Nhân viên chính thức
Địa điểm: Hà Nội