Brand Manager, Chocolate

A. GENERAL JOB SCOPE

This position is accountable for the attainment of assigned brand’s volume, share & financial objectives. As part of this accountability, this position is responsible to drive strong in-market execution and contribute to the growth of assigned brands. You will play a critical role in proposing, shaping and executing brand plans, working closely with the Marketing Manager to deliver business targets in Vietnam.

B. MAIN RESPONSIBILITIES

Brand Planning & Strategy Support

• Support the Marketing Manager in developing annual brand plans and strategies.

• Translate consumer, shopper and market insights into actionable recommendations.

• Propose initiatives to drive penetration, frequency and brand equity.

• Ensure alignment of local plans with regional/global direction

Brand Innovation & Ideas-to-Market (I2M)

• Drive execution of innovation and renovation projects (e.g. new flavors, formats, packaging)

• Prepare inputs for business cases, PDR/LR and launch plans

• Coordinate cross-functions to ensure on-time, high-quality launches

• Track performance and recommend post-launch improvements

360o Brand Execution

• Brand Comm / Promo management

• Coordinate with commercial & channel team to deploy brand campaign & in-store visibility.

• Monitor brand performance & S&OP process.

Whilst the above content is a comprehensive description of the roles and responsibilities, there may be other additional elements that form part of the Brand Manager role that have not been captured but are still part of daily work activities.

Yêu cầu công việc

• University qualification in marketing or a related field

• Min 1 year of marketing experience in the same position with a high skill level in all aspects of FMCG marketing mix

• Strong execution & project management

• Good analytical and problem-solving skills

• Solid stakeholder management

• Commercial mindset with attention to detail

• Excellent people and communication skills

• Growth mindset & ability to deal with ambiguity

• Proficient in written and spoken English

Quyền lợi

• Thưởng: 13th month salary, yearly performance bonus
• Chăm sóc sức khoẻ: Annual health check, premium health insurance
• Nghỉ phép có lương: 15 days of annual leave