Associate Strategic Planning Manager

I/ JOB PURPOSE: The Associate Strategic Planning Manager bridges the gap between rigorous data and creative breakthroughs. This role serves as the agency’s strategic voice, leading high-stakes pitches with compelling storytelling that sells bold ideas, transforming client skepticism into conviction and turning strategic vision into approved reality.

II/ KEY RESPONSIBILITIES:

Strategic Excellence & IMC Mastery (50% workload)

• Go beyond basic level data to unearth powerful consumer truths and market tensions through various primary and secondary research methodologies.
• Define the "Ignition Point" and craft a seamless multi-channel approach that integrates Digital, Social and Offline touchpoints (IMC) to drive marketing & communication growth.
• Develop comprehensive content strategies, including pillars, angles and flows that align with the brand’s long-term vision.
• Write sharp, provocative Creative Briefs that act as a "beacon" for the Creative team, turning strategic objectives into a springboard for world-class ideas.

Presentation & Idea Selling (30% Workload)

• Lead high-stakes pitching sessions and strategy presentations. You must transform complex decks into compelling narratives that captivate and inspire the audience.
• Act as the primary defender of the agency's ideas. You should possess the ability to handle tough objections, pivot when necessary and use strategic logic to contribute in selling creative solutions that push boundaries.
• Master the art of deck-crafting, ensuring every slide is logically structured, visually impactful and reinforces the core strategic argument.

Business Development & Relationship Management (15% Workload)

• Partner with the Account team to identify untapped opportunities for
• existing clients, delivering proactive proposals that increase brand value and agency billing.
• Participate in and lead client workshops or ideation sessions, positioning yourself as a trusted strategic advisor rather than just a service provider.

Innovation & Industry Awareness (5% workload)

• Stay updated with market trends and propose new tactics/formats to refresh client campaigns.

Yêu cầu ứng viên

Education & experience:

• Bachelor’s degree in Communications, Marketing, Business or related fields.
• At least 3 years of experience in Strategic Planning within an IMC/Communication/Creative Agency or exceptional strategic thinkers from client-side.
• A proven portfolio of successful pitches and integrated campaigns is preferred.

Knowledge & Skills:

• Fluency in English and Vietnamese with a professional, persuasive speaking style.
• Expertise in using social listening tools, data platforms (Google Analytics, Trends, Facebook Insights) and market research tools.

Personal Competencies:

• Decision making, problem solving, adaptability and resilience.
• Professionalism, ownership mindset and collaboration.

Quyền lợi được hưởng

• Salary: Negotiable
• Telephone allowance: Manager level
• Lunch allowance
• Annual bonus
• Holiday bonus: Hung Kings Anniversary; Reunification and International Labor Day; Independence Day; Vietnam Culture Day, New Year.
• Company’s device for business purposes: 01 laptop (mac or windows)
• Team building: Once a year.
• Company trip: Once a year.
• Annual leave: 14 days a year