Assistant Brand Manager

Brand Development (20%)
•    Support the Brand Manager in developing short and long-term brand strategies for current brand and building new sub-brand to growth the master brand
•    Monitor brand performance index such as brand awareness, brand equity, brand health check & market share
•    Propose initiatives to strengthen brand identity and ensure brand consistency across channels
•    Conduct market research, consumer connection, focus group and online competitors analysis to identify Issue & Opportunity (I&O) for business growth opportunities.

New Product Development (30%)
•    Collaborate with cross-functional teams (R&D, Design) to develop product concepts, formulation, packaging design
•    Conduct consumer research to identify needs, insights, and product direction
•    Prepare product briefs, coordinate concept testing, and manage development timelines
•    Track cost efficiency and ensure progress within approved budgets.
New Product Launching (20%)
•    Lead and coordinate new product launch campaign, including timeline, budget, launch plan and stakeholder management
•    Work closely with Digital, Trade, Creative, Social & PR, Ecom & Customer Development Team to ensure seamless execution
•    Monitor post-launch performance: sales, distribution, communication effectiveness, and consumer feedback
•    Prepare post-launch evaluations, identify learnings, and propose improvement plans for future launches & products.

Marcom & IMC Management (20%)
•    Lead the strategic planning and execution of integrated marketing communication (IMC) campaigns with internal teams and external agencies 
•    Manage key visual, brand content, and brand assets across all touchpoints (Digital, Influencer, POSM, PR, etc.); able to lead both ATL & BTL activities
•    Track campaign KPIs and provide insights to optimize performance and ROI
•    Manage P&L, ensure all marketing activities align with brand positioning and business objectives.

Others (10%)
•    Support ad-hoc marketing or cross-functional projects
•    Manage budget tracking, reporting, and preparation of proposals or presentations
•    Other tasks are required flexibly according to the Marketing Department & Business requirement if any.
 

Yêu cầu ứng viên

•    Bachelor's degree in marketing, Business Administration, or related fields
•    2+ years of experience in Marketing, Brand Management, or Product Management
•    Best fit for applicants from FMCG, Skincare & Personal Care but not limited to candidates from other brand industry backgrounds or agency
•    Strong analytical skills, project management, and cross-functional collaboration skills
•    Love building a brand that consumers will be happy
•    Be able to draft and execute a plan from end to end
•    “Can-do” attitude to solve the problem & lead the changes
•    Be potential to lead and being a team player.

Quyền lợi được hưởng

•    Competitive salary, negotiable based on experience and skills, with performance bonus and 13th-month salary
•    Participation in social insurance and annual health check-up programs
•    Opportunities for career growth through regular performance evaluations
•    Participation in company trip and team-bonding activities
•    Employee product discounts (Menstay Simplicity) and other internal benefits.