Tuyển dụng Consumer and Market Insights Specialist tại Hồ Chí Minh

Market Intelligence & Brand Health Performance Tracking (50%)

· Retail Audit:

o Prepare monthly retail audit reports for local and regional stakeholders, checking data accuracy, delivering on time and summarizing key movements in category and brand performance with initial business implications.

o Coordinate with the research agency on half-year retail audit reports, track deliverables and contribute to analysis.

· Brand Health Tracking:

o Coordinate Brand Health Tracking activities, monitor project progress, conduct data quality checks and contribute to reviewing agency findings and reports.

· Conduct ad hoc category and brand performance analysis, including extracting data, consolidating relevant sources, preparing charts and summarizing key findings.

· Maintain monthly and quarterly retail audit, brand health & HOPPY dashboards. Coordinate with agencies and internal stakeholders on dashboard updates and automation activities.

· Conduct desk research on macroeconomic developments, category trends, competitor activities and consumer behaviour, highlighting relevant changes and potential business implications.

Consumer Insights projects (30%)

· Manage the day-to-day execution of assigned research projects across communication, innovation, shopper behaviour, pricing and other consumer topics, following agreed objectives, methodologies and timelines.

· Support research brief preparation and review agency proposals, questionnaires, discussion guides and other research materials.

· Coordinate project setup and fieldwork with research agencies and internal stakeholders, including research materials, product samples and logistics where applicable.

· Maintain project trackers, monitor milestones and follow up on outstanding actions. Flag quality concerns, delays or scope changes promptly.

· Check agency data and deliverables for accuracy, completeness and alignment with the agreed brief.

· Contribute to report analysis, prepare clear summaries and draft initial business implications.

Stakeholder engagement (20%)

· Respond to routine stakeholder requests for data extraction, charts and clarification of findings or methodologies.

· Support the preparation and coordination of insights-sharing sessions, research tool training and insights playbooks for Marketing and Sales teams.

· Provide practical guidance on familiar research tools and standard reports.

Yêu cầu công việc

1. Background & Education

· Bachelor’s degree in Marketing, Economics, Business field.

· 2–3 years of experience in a market research agency (preferably market insights agency) or an in-house insights function, preferably experiences with medium-sized to large companies.

· Hands-on experience in Retail Audit OR Quantitative consumer research, with a willingness to develop capability across both areas.

2. Research experiences

· Working knowledge of research fundamentals, including questionnaires, sampling, fieldwork and data quality checks.

3. Project Coordination & Delivery

· Research project coordination / working with agencies or clients / timelines & deliverables / multiple assignments / prioritisation / meet agreed deadlines / attention to detail

4. Communication & Business Implications

· Present findings clearly / summarize research findings / develop initial business implications with guidance / respond to routine questions on analysis/ good working proficiency in English.

5. AI & Automation

· Interest in and, ideally, hands-on experience in applying AI and automation to repetitive tasks, with attention to source verification, output accuracy and company data confidentiality requirements.

Quyền lợi

• Thưởng: Attractive Incentive, Allowance & Performance bonus, etc.
• Chăm sóc sức khoẻ: BHXH, BHYT, AON 24/7 (for self & family)
• Máy tính xách tay: Personal Laptop