Tuyển dụng BRAND MANAGER – DANISA & D-MAXX Marie tại Hồ Chí Minh

JOB SUMMARY

• Active roles in assist SBM in marketing annual planning, and integrated campaign ideation and quarterly reports.
• Manage performance of all biscuit brands, own monthly report and manage marketing budget.
• Develop implementation plan and lead execution of all projects with support of subordinates and work well with relevant functions/ partners (internal/external…)
• Lead and coach team members and cooperate well with across functions esp. trade/sales

🖊️ JOB DESCRIPTION

• Develop and implement brand strategies, positioning, and marketing plans for assigned brands, while monitoring sales, market share, brand performance, and monthly Marketing/Trade activities
• Analyze market research, consumer insights, market trends, and competitor activities, including SWOT, to identify opportunities and propose appropriate brand initiatives
• Propose and coordinate product development and adaptation for the Vietnam market, including product flavors, pack sizes, formulations, labels, declarations, pricing, and required regulatory approvals
• Coordinate the development of advertising, product information, and promotional materials, and manage consumer complaints with relevant stakeholders
• Monitor market prices, analyze pricing information, and coordinate with relevant parties on price changes
• Plan, execute, and monitor ATL, BTL, Direct Marketing, and promotional activities, including promotional materials and product samples
• Collaborate closely with Sales, Trade Marketing, and cross-functional teams to ensure effective execution of marketing and business activities and maintain smooth internal coordination
• Conduct regular market visits to monitor trade activities and distributor/outlet coverage, and develop marketing initiatives to improve market coverage
• Lead, coach, train, and motivate the Brand Team, monitor ABM/ME performance, and support their marketing capability and career development
• Plan, manage, and monitor the approved A&P budget to ensure effective utilization
• Conduct performance appraisal for assigned Brand Team members and ensure achievement of established business objectives and KPIs
• Bachelor’s degree in Marketing, Business Administration, Communications, or related fields
• At least 3 years at BM level in FMCG or equivalent
• Experienced at develop integrated campaign and TVC
• Solid experience at team building and talent development
• Master in project management and strong data analysis
• Good presentation and negotiation skills
• Strategic planning and analytical skills
• Good command of English