Tuyển dụng Brand Manager - Kun Innovation tại Hồ Chí Minh

Responsible for building product portfolio strategies, developing & implementing new product line/industry expansion projects, to promote sales growth, market share & Kun brand strength, for product groups of dairy drinks, confectionery, and snacks.

1/ Brand Strategy

• Develop an overall brand strategy
• Develop a budget plan
• Manage P&L and business targets, market share, and brand strength
• Ensure consistent brand image and positioning across all touchpoints

2/ New Product Development

• Conduct market research and user needs analysis, brainstorm ideas, develop formulas, and survey users.
• Define and design packaging
• Develop a product launch plan
• Monitor project progress and implement product launch according to plan
• Evaluate effectiveness and plan improvements as needed

4/ Marketing Activities Implementation

• Develop and implement integrated marketing programs (communication, promotional activities, product trials, sales support, displays, etc.)
• Monitor effectiveness and plan improvements as needed

5/ Market Research

• Monitor and research the market, users, trends, and competitors.
• Identify growth opportunities.

6/ Budget Management & Reporting

• Monitor monthly and annual budget planning and utilization, adhering to company procedures and regulations.
• Regularly update plans, progress, and reports on the effectiveness of marketing and product programs.

7. Other tasks assigned by superiors

• Complete other tasks assigned by superiors.
• Work location: 217 Nguyen Van Thu Street, Da Kao Ward, District 1, Ho Chi Minh City.
• Working hours: 44 hours/week, Monday to Friday & Saturday mornings (flexible WFH).
• Qualifications/Degrees/Certificates
• University degree in marketing, business administration, economics, commerce, communications, or equivalent.
• Work Experience (years, field)
• Experience in a similar position in the FMCG industry or with brands targeting kids & teens is an advantage.
• Experience in new product development, OEM/Co-manufacturing projects is an advantage.
• Professional Knowledge and Skills
• Excellent communication skills.
• Excellent project management skills.
• Excellent budget management skills.
• Excellent research, analysis, synthesis, and reporting skills.
• Excellent risk identification and problem-solving skills.
• Soft skills/Personal characteristics
• Results-oriented, solution-oriented.
• Ability to adapt to change and work under high pressure.
• Ability to connect and work well with multiple departments, partners, and suppliers.
• Strong at brand management, consumer understanding, creative & strategic knowledge.
• Ability to multitask and be proactive & independent in a fast-paced, dynamic environment.
• Can go on an international business trip as per job requirements.