Tuyển dụng Brand Manager tại Hồ Chí Minh

Job Summary: The Brand Manager is responsible for developing and executing brand strategies that drive sustainable growth, strengthen market position, and maximize brand equity. This role leads annual brand planning, innovation initiatives, integrated marketing campaigns, and cross-functional collaboration to achieve commercial objectives.

Key Responsibilities

1. Brand Strategy & Planning

• Develop and implement long-term brand and category strategies aligned with company growth objectives.

• Lead annual brand planning, including target setting, budget allocation, and strategic initiatives.

• Identify growth opportunities through consumer insights, market trends, and competitive analysis.

• Translate consumer and market insights into actionable business strategies.

2. Innovation & Portfolio Management

• Lead New Product Development (NPD), product renovation, and portfolio optimization initiatives.

• Work closely with R&D, Sales, Supply Chain, Finance, and other stakeholders to ensure successful product launches.

• Manage the product lifecycle and recommend portfolio actions to maximize growth.

• Evaluate product performance and profitability and drive corrective actions when required.

3. Marketing & Communication

• Develop and oversee integrated marketing campaigns (IMC) across online and offline channels.

• Ensure consistent brand positioning and consumer experience across all touchpoints.

• Manage advertising, media, digital marketing, consumer activation, and promotional programs.

• Monitor campaign effectiveness and continuously optimize performance.

4. Performance Management

• Monitor brand health, sales performance, market share, and marketing effectiveness against agreed KPIs.

• Analyze consumer behavior, category trends, and competitor activities to identify opportunities and risks.

• Develop action plans to close performance gaps and accelerate business growth.

• Provide regular performance reviews and recommendations to management.

5. Budget Management

• Manage and control brand budgets effectively to ensure efficient use of marketing investments.

• Monitor spending and optimize Return on Investment (ROI).

• Ensure effective cost control while maintaining growth momentum and brand competitiveness.

6. Cross-functional Leadership

• Lead and influence cross-functional teams to deliver brand objectives and business targets.

• Collaborate closely with Sales, Trade Marketing, Supply Chain, R&D, Finance, and External Agencies.

• Drive alignment across departments to ensure successful execution of brand initiatives.

• Foster a culture of ownership, collaboration, innovation, and continuous improvement.

Qualifications & Experience

Yêu cầu công việc

Qualifications & Experience

Education

• Bachelor's Degree in Marketing, Business Administration, Economics, or related disciplines.

• Master's Degree is an advantage.

Experience

• 3-8 years of experience in Brand Management, Marketing, or Product Management within the FMCG industry.

• Demonstrated success in building and managing brands, launching new products, and driving sustainable business growth.

• Experience in the beverage, food, or consumer goods industry is highly preferred.

Skills & Competencies

• Strong strategic thinking and analytical skills with the ability to translate insights into actionable business strategies.

• Excellent project management and execution capabilities in a fast-paced environment.

• Proven leadership, stakeholder management, and influencing skills across cross-functional teams.

• Strong consumer-centric mindset with a passion for innovation and brand building.

• Excellent communication, presentation, and interpersonal skills.

• Fluent English communication, both written and spoken.

• Strong commercial acumen with the ability to balance brand growth and business objectives.

Personal Attributes

• Results-driven and highly accountable.

• Proactive, collaborative, and adaptable.

• Passionate about continuous learning and innovation.

• Strong ownership mindset with the ability to work independently and lead initiatives.

Preferred Candidate Profile: We are looking for a strategic marketer with a strong FMCG background, proven experience in driving brand growth, and the ability to lead innovation and cross-functional collaboration to deliver exceptional business results.

Quyền lợi

• Thưởng:
  - Attractive performance bonus
• Chăm sóc sức khoẻ: Comprehensive healthcare and insurance benefits.
• Đào tạo: Professional development and career growth opportunities.
• Khác:
  - Competitive salary - Opportunity to work in a multinational environment with Kirin Group. - Dynamic and collaborative workplace culture.