Tuyển dụng Brand Manager (Food) tại Hồ Chí Minh

Brand Strategic Planning (20%)

• Analyze market situations, internal sales performance, consumer insights, market trends, competitors’ movements… to identify brand opportunities and issues, understand unmet needs for brand planning
• Build Category short-term & long-term strategy with porfolio strategy, product roadmap, sales/share ambition and new launching strategies

Brand Activities Excellence (40%)

• Lead brand planning and execution, strong management for both ATL and BTL activities to ensure excellent execution
• Get closed to customers/ consumers via frequent market visits
• Work well with cross functions to drive sales and build brand
• Management of marketing budgets within agreed targets
• Lead cross functions (supply chain, purchasing, sales, trade marketing, manufacturing, R&D) to run the NPD process: sales forecasting, stock management, and sales movements... to ensure the launch's success in Vietnam.
• Lead packaging and product communication development in collaboration with design teams
• Translate consumer insights into actionable marketing strategies and innovation opportunities
• Develop and manage product launch plans, ensuring timely execution and market readiness.
• Monitor product performance post-launch and recommend adjustments as needed.

Category Profitability Management (30%)

• Management of P&L and marketing budgets within agreed targets.
• Follow up and control Marketing expenses.
• Continuously check stock, promotion, marketing investment to ensure budget effectiveness
• Continuously optimize category's profits by reducing COGM, de-MKT low-performance SKUs, improving ROI of marketing activities, especially promotion

Retain and develop team members (10%)

• Coaching for team members
• Retain talents
• Other tasks assigned by line manager.

KPI

• 1. Category Net Sales
• 2. Category GP
• 3. Market share
• 4. Category OP
• 5. Other assigned marketing activity and new product launch

Education

• Bachelor’s degree in Marketing, Business Administration, Economics, or related fields.
• Experience: Minimum 3 years at Brand Manager level, preferably within FMCG industry, with Food products experience is a big plus
• (Frozen food, ambient snack,...)
• Proven Track Record: Demonstrated success in New Product Development (NPD) & Launch
• from planning to market execution.

Strategic & Analytical Skills

• Strong ability to analyze market trends, consumer insights, competitors, and sales data to build effective brand strategies.
• P&L Management: Experienced in managing Profit & Loss, controlling marketing budgets, and optimizing ROI for promotional activities.

Operational Excellence

Skilled in leading cross-functional teams (R&D, Supply Chain, Sales, Trade Marketing, Design) to ensure smooth execution of brand activities (ATL & BTL).

Core Competencies

Excellent project management, presentation, negotiation, and problem-solving skills.

Yêu cầu công việc

Education

• Bachelor’s degree in Marketing, Business Administration, Economics, or related fields.
• Experience: Minimum 3 years at Brand Manager level, preferably within FMCG industry, with Food products experience is a big plus
• (Frozen food, ambient snack,...)
• Proven Track Record: Demonstrated success in New Product Development (NPD) & Launch
• from planning to market execution.

Strategic & Analytical Skills

• Strong ability to analyze market trends, consumer insights, competitors, and sales data to build effective brand strategies.
• P&L Management: Experienced in managing Profit & Loss, controlling marketing budgets, and optimizing ROI for promotional activities.

Operational Excellence

Skilled in leading cross-functional teams (R&D, Supply Chain, Sales, Trade Marketing, Design) to ensure smooth execution of brand activities (ATL & BTL).

Core Competencies

Excellent project management, presentation, negotiation, and problem-solving skills.