Tuyển dụng Brand Manager tại Hà Nội

WHAT YOU WILL DO

Rebrand Implementation & Coordination

- Coordinate and drive the system-wide implementation of Vinschool’s Rebrand strategy, ensuring approved directions and standards are translated into clear actions across functions and campuses.

- Coordinate cross-functional Rebrand initiatives involving academic, school leadership, HR, admissions, communications and campus teams.

- Track implementation progress, identify gaps and facilitate continuous improvement across the system.

Education & Brand Integration

- Work closely with academic and school leadership teams to ensure Rebrand initiatives remain grounded in Vinschool’s educational philosophy and academic direction.

- Help translate educational concepts and practices into clear, accessible and compelling narratives for different audiences.

- Connect developments in teaching and learning, student experience, professional practice and parent partnership with the wider Vinschool brand story.

- Identify strong educational practices and credible evidence that demonstrate the Vinschool brand in action.

Brand Consistency & Experience

- Manage the consistent application of approved brand guidelines, tools and governance processes across the system.

- Partner with campuses and functional teams to embed approved brand experience standards into practice.

- Work with Brand Gatekeepers to strengthen consistency in how the Vinschool brand is understood, communicated and experienced.

- Support brand reviews and identify opportunities to strengthen alignment between brand promise and actual school experience.

Content, Communication & Capability Building

- Develop and curate high-quality content that makes Vinschool’s educational philosophy and Rebrand direction meaningful and accessible.

- Develop practical resources and guidance to help leaders and staff understand and represent the Vinschool brand.

- Coordinate learning, engagement and communication initiatives related to Rebrand.

- Support the development and readiness of spokespersons and other brand representatives.

Yêu cầu công việc

- Strong understanding of K–12 education, teaching and learning, curriculum, educational innovation or school development.

- Relevant professional experience in education, ideally gained through schools, education systems, educational organisations, curriculum/programme development or education consulting.

- Ability to understand educational concepts and translate them into clear narratives, programmes and experiences for different audiences.

- Experience or demonstrated capability in branding, strategic communications, content development or stakeholder engagement.

- Strong programme/project management skills and experience coordinating complex, cross-functional initiatives.

- Strong analytical thinking and an evidence-informed mindset.

- Excellent written and verbal communication skills in Vietnamese and English.

- Experience in brand transformation, organisational transformation or large-scale change initiatives is an advantage.

Quyền lợi

• Thưởng: Competitive salary and performance-based bonus Annual salary review based on performance and company policy Recognition and reward programs
• Chăm sóc sức khoẻ: Comprehensive health insurance coverage Annual health check-up Employee and family healthcare support
• Cơ hội du lịch: Company trips and team-building activities Opportunities to participate in professional events and conferences