Tuyển dụng Digital Marketing Manager tại Hồ Chí Minh

Digital Marketing & Lead Generation

- Develop and execute digital marketing strategies across SEO, paid media, LinkedIn, email, retargeting, social marketing and other relevant channels.

- Generate qualified leads and MQLs for Innovature‘s target markets and services.

- Continuously test and improve campaigns based on performance and ROI.

- Work closely with Business Development to improve lead quality and pipeline generation.

SEO & Website

- Own Innovature‘s SEO strategy and organic search performance.

- Manage keyword strategy, technical SEO, on-page SEO, content SEO, and link building.

- Improve website traffic, landing pages, conversion rates, and overall user experience.

- Monitor competitors and identify new search opportunities.

Marketing Technology & Automation

- Manage and improve CRM, marketing automation, analytics, lead scoring, and campaign tracking.

- Use AI and automation to improve marketing productivity and campaign effectiveness.

- Continuously evaluate new marketing technologies and tools.

Analytics & Performance

- Track marketing performance from Traffic → Lead → MQL → SQL → Opportunity → Revenue.

- Analyze which channels generate the best-quality opportunities.

- Provide clear recommendations on where marketing resources and budget should be invested.

Content & Brand

- Develop content that supports SEO, lead generation, and Innovature‘s market positioning.

- Coordinate service pages, case studies, articles, thought leadership, email campaigns, and social media.

- Ensure consistent messaging across digital channels.

Yêu cầu công việc

- 7+ years of digital/B2B marketing experience.

- 2+ years in a marketing management role.

- Strong SEO knowledge and hands-on experience.

- Strong understanding of digital lead generation and conversion funnels.

- Good non-verbal English communication

- Experience with CRM and marketing automation.

- Comfortable with tools such as GA4, Search Console, Ahrefs/Semrush, HubSpot or similar platforms.

- Strong understanding and practical use of AI and modern marketing technologies.

- Analytical, commercially minded, and comfortable working with data.

- Experience managing agencies, freelancers, or internal marketing resources.

- B2B services, outsourcing, staffing, SaaS, technology, or professional-services experience preferred.

WORK LOCATION: at The District Tower, 159C De Tham, Cau Ong Lanh Ward, D.1, HCMC

WORKING HOURS: 9AM-6PM (Mon-Fri)

Quyền lợi

• Thưởng: 13th month Tet bonus & bi-annual performance bonus
• Chăm sóc sức khoẻ: Social insurance and healthcare insurance upon Vietnam Labor Code PTI insurance package, and annual health check
• Nghỉ phép có lương: 12 Annual Leaves + 2 Sick Leaves + 1 Birthday Leave
• Đào tạo: A variety of training courses for your career development
• Giải thưởng: Attractive employee awards: Employee of Year, Semi-Annual outstanding employee
• Cơ hội du lịch: Diverse activities to foster relationships, including company trips, year-end party, employees’ birthdays
• Hoạt động nhóm: Diverse activities to foster relationships, including company trips, year-end party, employees’ birthdays
• Căn-tin: An open-space office, a cafeteria, and a range of modern equipment
• Khác: A competitive monthly salary based on your ability Annual salary review An English-speaking environment An open culture that spurs creativity, innovation, and inclusivity An open-space office, a cafeteria, and a range of modern equipment Other allowa