Tuyển dụng Digital Marketing & CRM Staff tại Hồ Chí Minh

Overall purpose of the job:

- Lead the development and execution of Digital Marketing strategies and campaigns to maximize media efficiency, campaign ROI.

- Manage and optimize CRM, as well as customer engagement processes, to enhance customer satisfaction and improve lead-to-sales conversion.

- Develop and execute initiatives to enhance dealers’ online marketing capabilities, ensuring greater consistency, quality, and alignment with brand standards across the dealer network.

- Proactively identify, assess, and mitigate risks within assigned areas of responsibility to ensure smooth and effective operations.

1. Digital Marketing:

- Work closely with agencies to plan and execute digital campaigns across relevant channels. Manage and optimize digital advertising campaigns for both branding and lead generation objectives.

- Monitor digital budget allocation and spending to ensure cost efficiency and effective utilization of resources.

- Manage agency performance and proactively identify and mitigate operational risks within assigned scopes.

- Coordinate with internal teams and agencies to ensure smooth and timely campaign execution.

- Act as a key bridge between Creative and Digital/Media teams to ensure creative assets are effectively optimized for media performance.

- Coordinate with cross-functional teams to ensure digital campaigns and marketing projects are aligned, well-executed, and delivered on schedule.

2. CRM management:

- Work with partners and relevant internal stakeholders to enhance CRM platforms, digital systems, and lead management flows.

- Develop and implement initiatives to improve lead-to-sales conversion and enhance overall customer satisfaction.

- Manage retargeting activities and leverage CRM/customer data to generate incremental sales opportunities.

- Manage customer data-related processes and ensure compliance with applicable regulations and internal policies, including Personal Data Protection regulations (PDPD).

3. Data & Analytics:

- Monitor campaign and CRM performance using GA4, CRM, and advertising platforms.

- Analyze data to identify key insights, opportunities, and improvement areas.

- Drive PDCA for digital campaigns (media & creative) with agencies and internal teams.

- Translate insights into actionable recommendations and improvements.

- Prepare regular performance reports and PDCA reviews for management.

4. AIO/SEO:

- Work with agencies to plan and execute AI Optimization (AIO) and SEO initiatives to improve website visibility, search performance, and organic traffic.

- Monitor performance and identify opportunities to improve website effectiveness and overall digital marketing performance.

5. Dealer Online marketing:

- Plan and execute initiatives and schemes to improve the quality, effectiveness, and consistency of dealers’ online marketing activities.

- Monitor and evaluate dealer online marketing performance on a regular basis.

- Drive PDCA and take corrective actions to improve dealer marketing effectiveness and brand consistency.

6. Paperwork:

- Handle administrative and procurement-related processes within assigned areas of responsibility, including contracts, acceptance/approval procedures, payment processing, and other relevant documentation.

7. Other

Other tasks assigned by line managers

Yêu cầu công việc

1. Qualification Requirements

- Bachelor‘s degree in marketing, Digital Marketing, Economics, or related field.

- Relevant certifications in Digital Marketing, Performance Marketing, or Marketing Performance Management are a plus.

- Minimum 3 years of relevant experience in Digital Marketing, CRM, or a related field, in either brand or agency environment.

- Hands-on experience in digital campaign management, media monitoring, performance analysis, and PDCA.

- Experience in managing external agencies and coordinating with multiple stakeholders is preferred.

- Experience in the automotive industry and hands-on experience with AI tools, AIO campaigns are a plus.

2. Competencies & Personal Attributes

- Strong communication skills in English and Vietnamese, both written and verbal.

- Strong coordination, stakeholder management, and cross-functional collaboration skills.

- Strategic thinking, good planning and organization skills, and ability to manage multiple priorities and meet deadlines.

- Strong analytical and data-driven mindset with a proactive PDCA, problem-solving, and continuous improvement approach.

- Able to work independently and collaborate effectively with internal teams, agencies, and partners.

Quyền lợi

• Hoạt động nhóm: Company events: Family Day, Company Trip, Year-End Party, Sales Achievement Party
• Phiếu giảm giá: Vehicle purchase with discounts
• Khác: Flexible working hours
  Subsidy for learning driving licenses and foreign language classes