Tuyển dụng Digital Marketing & CRM Staff

Overall purpose of the job:
Lead the development and execution of Digital Marketing strategies and campaigns to maximize media efficiency, campaign ROI.
Manage and optimize CRM, as well as customer engagement processes, to enhance customer satisfaction and improve lead-to-sales conversion.
Develop and execute initiatives to enhance dealers’ online marketing capabilities, ensuring greater consistency, quality, and alignment with brand standards across the dealer network.
Proactively identify, assess, and mitigate risks within assigned areas of responsibility to ensure smooth and effective operations.
1. Digital Marketing:
Work closely with agencies to plan and execute digital campaigns across relevant channels. Manage and optimize digital advertising campaigns for both branding and lead generation objectives.
Monitor digital budget allocation and spending to ensure cost efficiency and effective utilization of resources.
Manage agency performance and proactively identify and mitigate operational risks within assigned scopes.
Coordinate with internal teams and agencies to ensure smooth and timely campaign execution.
Act as a key bridge between Creative and Digital/Media teams to ensure creative assets are effectively optimized for media performance.
Coordinate with cross-functional teams to ensure digital campaigns and marketing projects are aligned, well-executed, and delivered on schedule.
2. CRM management:
Work with partners and relevant internal stakeholders to enhance CRM platforms, digital systems, and lead management flows.
Develop and implement initiatives to improve lead-to-sales conversion and enhance overall customer satisfaction.
Manage retargeting activities and leverage CRM/customer data to generate incremental sales opportunities.
Manage customer data-related processes and ensure compliance with applicable regulations and internal policies, including Personal Data Protection regulations (PDPD).
3. Data & Analytics:
Monitor campaign and CRM performance using GA4, CRM, and advertising platforms.
Analyze data to identify key insights, opportunities, and improvement areas.
Drive PDCA for digital campaigns (media & creative) with agencies and internal teams.
Translate insights into actionable recommendations and improvements.
Prepare regular performance reports and PDCA reviews for management.
4. AIO/SEO:
Work with agencies to plan and execute AI Optimization (AIO) and SEO initiatives to improve website visibility, search performance, and organic traffic.
Monitor performance and identify opportunities to improve website effectiveness and overall digital marketing performance.
5. Dealer Online marketing:
Plan and execute initiatives and schemes to improve the quality, effectiveness, and consistency of dealers’ online marketing activities.
Monitor and evaluate dealer online marketing performance on a regular basis.
Drive PDCA and take corrective actions to improve dealer marketing effectiveness and brand consistency.
6 . Paperwork:
Handle administrative and procurement-related processes within assigned areas of responsibility, including contracts, acceptance/approval procedures, payment processing, and other relevant documentation.
7. Other
Other tasks assigned by line managers
CRITERIA FOR RECRUITMENT
1. Qualification Requirements
Bachelor‘s degree in marketing, Digital Marketing, Economics, or related field.
Relevant certifications in Digital Marketing, Performance Marketing, or Marketing Performance Management are a plus.
Minimum 3 years of relevant experience in Digital Marketing, CRM, or a related field, in either brand or agency environment.
Hands-on experience in digital campaign management, media monitoring, performance analysis, and PDCA.
Experience in managing external agencies and coordinating with multiple stakeholders is preferred.
Experience in the automotive industry and hands-on experience with AI tools, AIO campaigns are a plus.
2. Competencies & Personal Attributes
Strong communication skills in English and Vietnamese, both written and verbal.
Strong coordination, stakeholder management, and cross-functional collaboration skills.
Strategic thinking, good planning and organization skills, and ability to manage multiple priorities and meet deadlines.
Strong analytical and data-driven mindset with a proactive PDCA, problem-solving, and continuous improvement approach.
Able to work independently and collaborate effectively with internal teams, agencies, and partners.
Other information:
Working place:  Suzuki World, 02 Pho Quang St, HCM
Working time:  7:30 – 17:30, from Monday to Friday
Benefits:
Company events: Family Day, Company Trip, Year-End Party, Sales Achievement Party
Flexible working hours; Vehicle purchase with discounts
Subsidy for learning driving licenses and foreign language classes