Tuyển dụng Assistant Brand Manager (Friso brand - Local chain channel) tại Hồ Chí Minh

Key objectives

• Assists in developing Local Mom & Baby channel’s activation, Brand Visibility and Promotional plans.

Job Responsibilities

• Event & Experiential Marketing: Build the new user acquisition ecosystem by organizing or supporting brand events, pre-natal workshops, etc to provide direct interaction with the brand.

• In-Store Activation: Developing and implementing new user acquisition programs, visual merchandising, and staff training in local Mom and Baby chains.

• Digital Activation: Executing social commerce initiatives for local Mom & Baby (e.g., supporting live streams on TikTok Shop, Facebook Live, etc), running digital contests, and interactive campaigns to drive immediate engagement and purchase.

• Collaboration: Working closely with the CCD and sales teams to ensure smooth execution of new user acquisition activities.

• Feedback & Optimization: Collecting real-time feedback from acquisition activities, analyzing their impact on immediate sales or engagement, and making quick adjustments.

• Compliance: Ensuring all programs, especially those involving sampling or direct consumer interaction, strictly adhere to the WHO Code, Marketing in IFT for FrieslandCampina, and local regulations in Vietnam.

• Other tasks assigned by the Line Manager

Yêu cầu công việc

• Education: BS/MS degree in marketing or a related field

• Experience: at least 02 years of experience in the field of trade/shopper marketing together with the potential and attitude required to learn

Quyền lợi

• Chăm sóc sức khoẻ: Premium insurance provided
• Nghỉ phép có lương: Annual leaves provided
• Máy tính xách tay: Personal laptop provided
• Điện thoại: Monthly mobile expense provided