Tuyển dụng Product Marketing Manager (Kitchen Category) tại Hồ Chí Minh

Summary:

Responsible for developing and executing Product Marketing and Go-to-Market strategies for the Kitchen category, with a strong focus on new product launches, product positioning, integrated marketing communication and market execution.

The role works closely with Product Management, Sales, Trade Marketing, Brand & Digital Marketing and relevant partners to drive product awareness, consumer engagement and business performance.

1. Product & Category Marketing:

✓ Develop in-depth knowledge of Kitchen products, including specifications, technologies, pricing, USPs and key selling points.

✓ Analyze market trends, consumer needs, competitors and category opportunities to support product positioning and marketing strategies.

✓ Conduct regular market and store visits to monitor competitor products, pricing, promotions, communication and retail activities.

✓ Work closely with Product Management/Product Development teams to translate product features into relevant consumer benefits and communication messages.

2. New Product Launch & GTM:

✓ Develop and lead Go-to-Market plans for new product launches, from pre-launch preparation through launch and post-launch review.

✓ Develop product positioning, key messages, launch concepts and integrated communication plans.

✓ Coordinate launch timelines and ensure readiness across Product, Sales, Trade Marketing, Brand & Digital Marketing and other relevant teams.

✓ Monitor launch execution and recommend corrective actions where required.

3. Integrated Marketing Communication:

✓ Plan and execute integrated marketing campaigns across digital and offline channels.

✓ Manage product visual development, key visuals and communication assets.

✓ Manage Digital, Social Media, KOL/Influencer and product content activities.

✓ Coordinate PR, press meetings, product reviews and other product communication activities.

✓ Manage product sponsorship, brand events, roadshows and product demonstration activities.

✓ Develop communication support for end-user promotions.

4. Retail & Sales Enablement:

✓ Work closely with Trade Marketing and Sales to strengthen product visibility and execution at retail.

✓ Coordinate POSM, endcap displays, product displays and other in-store communication materials.

✓ Develop product presentations, sales toolkits and product communication materials.

✓ Support product training and demonstration activities for Sales, PG teams, dealers and relevant partners.

5. Performance & Market Intelligence:

✓ Monitor competitor products, new launches, pricing, promotions, websites, social media and marketing activities.

✓ Track product launch and marketing campaign performance against agreed KPIs.

✓ Analyze consumer, market and sales feedback to identify opportunities and areas for improvement.

✓ Conduct post-launch and campaign reviews and recommend follow-up actions.

✓ Monitor marketing effectiveness and ROI where applicable.

6. Cross-functional & Agency Management

✓ Work closely with Product Management, Sales, Trade Marketing, Brand & Digital Marketing, Retail and other relevant functions to ensure effective execution.

✓ Manage external agencies and vendors for creative, digital, KOL/Influencer, PR, events and production activities.

✓ Ensure all product communication is accurate, consistent and aligned with brand guidelines.

✓ Support other Product Marketing activities and projects as assigned.

✓ Bachelor’s degree in Marketing, Business

Yêu cầu công việc

✓ Bachelor’s degree in Marketing, Business Administration, Communications or a related field.

✓ At least 7 years of relevant experience in Product Marketing, Category Marketing, GTM or related marketing roles, including a minimum of 3 years in a managerial role.

✓ Experience in Home Appliances, Consumer Electronics or relevant consumer product categories is preferred.

✓ Strong experience in New Product Launch, Go-to-Market (GTM) and Integrated Marketing Communication (IMC).

✓ Strong understanding of product positioning, consumer insights, digital/social marketing and retail execution.

✓ Strong market and competitor analysis capabilities with good commercial awareness.

✓ Strong project management and cross-functional coordination skills.

✓ Experience in managing agencies and marketing projects.

✓ Good command of written and spoken English.

✓ Proficient in PowerPoint and Excel.

✓ Self-motivated, results-driven, proactive and able to perform effectively under pressure.

Quyền lợi

• Thưởng: Thưởng tháng 13, thưởng theo KPI
• Chăm sóc sức khoẻ: Social insurance package as regulated by law.
  Personal health insurance coverage.
• Nghỉ phép có lương: 16 leave days per year.
• Đào tạo: A global organization strongly committed to talent development and long-term career growth.
  Internal training programs to enhance professional expertise and soft skills.
• Hoạt động nhóm: Engaging annual teambuilding and internal bonding activities and many other exciting perks
  waiting for you to explore!
• Khác: Dynamic & innovative workplace: An open-minded environment that encourages creativity and fresh ideas.
  Strategic impact: Direct involvement in key projects alongside leadership teams.
  People-first culture: A supportive workplace where people come fir