Tuyển dụng Product Marketing Assistant Manager tại Hồ Chí Minh

Summary

The Product Marketing & GTM Group Executive is responsible for supporting Product Marketing and Go-to-Market activities for the Small Home Appliance category in Vietnam.

The role works closely with Product Management, Sales, Trade Marketing, Brand & Digital Marketing and other relevant teams to ensure product launches, communication materials, retail execution and market activities are delivered effectively and on time.

1. Market & Consumer Understanding

✓ Conduct regular market and competitor research for the SHA category.

✓ Monitor competitor products, technologies, price segments, promotions, communication and retail activities.

✓ Collect consumer and market insights from Sales, dealers, retail stores and PG teams.

✓ Prepare competitor comparisons, category updates and market summaries.

2. Product Coordination

✓ Coordinate with Product Division and relevant teams to follow up product information, launch timelines and readiness.

✓ Consolidate product specifications, USPs, usage information, certifications and approved claims.

✓ Prepare product presentations, comparison sheets, FAQs and sales toolkits.

✓ Ensure product information and communication are accurate and consistent.

✓ Follow up on product-related issues and coordinate clarification or resolution.

3. GTM Planning & Execution

✓ Support the GTM & Product Marketing Lead in developing category and new product launch plans.

✓ Build and maintain launch timelines, checklists and cross-functional trackers.

✓ Coordinate with Sales, Trade Marketing, Brand & Digital Marketing, Retail, Training and Service teams.

✓ Follow up on deliverables, deadlines, dependencies and potential risks.

✓ Monitor execution progress and recommend corrective actions when required.

4. Product Communication & Content

✓ Support product positioning, key messages and communication materials.

✓ Prepare briefs and coordinate with agencies for key visuals, digital content, KOL/PR materials and product videos.

✓ Review localized product content for accuracy and consistency.

✓ Ensure consistent product information across digital, e-commerce and retail channels.

✓ Manage working files, approvals and final marketing assets.

5. Retail & Sales Enablement

✓ Coordinate product POSM, display materials, sales decks and training materials.

✓ Work closely with Trade Marketing and Sales to support retail visibility and market execution.

✓ Follow up on POSM deployment, display status and market feedback.

✓ Support product training and information-sharing sessions.

✓ Consolidate feedback from Sales, PG teams and dealers.

6. Performance Tracking & Reporting

✓ Track product launch execution and marketing performance against agreed KPIs.

✓ Consolidate retail execution, communication performance, market feedback and relevant business indicators.

✓ Prepare weekly/monthly category reports and post-launch reviews.

✓ Identify key learnings, issues and opportunities and recommend follow-up actions.

Yêu cầu công việc

✓ Bachelor’s degree in Marketing, Business Administration, Communications or related fields.

✓ 3–5 years of relevant experience in Product Marketing, Category Marketing, GTM or related marketing roles.

✓ Proven experience in independently managing product marketing or product launch execution workstreams.

✓ Experience in Home Appliances or Consumer Electronics is preferred.

✓ Good understanding of product launch processes and cross-functional coordination.

✓ Able to conduct market research and competitor analysis.

✓ Strong project management, follow-up and organizational skills.

✓ Good written and spoken English.

✓ Proficient in PowerPoint and Excel.

✓ Proactive, detail-oriented and able to work independently under the direction of the GTM & Product Marketing Lead..

Quyền lợi

• Thưởng: Thưởng tháng 13, thưởng theo KPI
• Chăm sóc sức khoẻ: Social insurance package as regulated by law.
  Personal health insurance coverage.
• Nghỉ phép có lương: 16 leave days per year.
• Đào tạo: A global organization strongly committed to talent development and long-term career
  growth.
  Internal training programs to enhance professional expertise and soft skills.
• Hoạt động nhóm: Engaging annual teambuilding and internal bonding activities and many other exciting
  perks waiting for you to explore!
• Khác: Dynamic & innovative workplace: An open-minded environment that encourages creativity and fresh ideas. Strategic impact: Direct involvement in key projects alongside leadership teams. People-first culture: A supportive workplace