Tuyển dụng Marketing Manager tại Hồ Chí Minh

1. Group Marketing Strategy & Planning

Develop and lead the Group Marketing Strategy in alignment with business objectives, growth priorities and brand direction.

Translate business goals into integrated Marketing Plans across BUs and brands, with clear priorities, target audiences, channels, budgets and KPIs.

Ensure Marketing initiatives are commercially driven and contribute to traffic, leads, conversion and business growth.

2. Brand, Trade & Retail Marketing

Lead brand strategy, positioning, communication and customer experience across the Group and individual brands.

Develop Trade Marketing strategies across showroom, dealer, distributor, project and retail channels to support sales and business growth.

Drive product launches, seasonal campaigns, promotions, merchandising and customer programs while ensuring consistent brand execution.

3. Digital, Media & Performance Marketing

Lead the Group's Digital, Media and Performance Marketing strategy across key platforms and channels.

Oversee content, social media, SEO, paid media, lead generation, retargeting and conversion activities.

Drive data-based optimization and ensure Marketing performance is measured against meaningful business outcomes and ROI.

4. Integrated Campaigns, Events & Activation

Lead integrated campaigns from business objectives and consumer insights through strategy, creative concept, communication and execution.

Oversee product/brand launches, events, activations, exhibitions and experiential initiatives across online and offline channels.

Ensure campaigns and events have clear objectives, customer journeys, lead/business mechanisms and measurement frameworks.

5. Marketing Performance, Budget & Partnerships

Develop and manage Marketing budgets, resource allocation and performance across BUs, brands, campaigns and channels.

Establish performance reporting and translate data, market and customer insights into actionable recommendations and optimization.

Lead relationships with creative, media, digital, PR, event and production agencies and external partners.

6. Team Leadership & Capability Development

Build and lead a high-performing, cross-functional Marketing organization across Brand, Trade, Digital, Media and Events.

Set clear roles, KPIs, priorities and performance expectations while coaching and developing Team Leads and Managers.

Build a strong Marketing talent pipeline, succession plans and a culture of continuous improvement.

Bachelor’s degree or above in Marketing, Business Administration, Communications, Economics or related fields.

5–8 years of relevant Marketing experience, including 2–5 years in a management or leadership role.

Proven experience in integrated marketing campaigns, team management and cross-functional collaboration.

Experience in

Retail, Consumer, Premium/Luxury, Building Materials, Interior, Furniture, Home Appliances or Lifestyle is an advantage.

Strong strategic thinking, planning and business acumen.

Hands-on knowledge of Brand, Digital, Media, Trade, PR and Events.

Data-driven approach with strong analytical, communication and stakeholder management skills.

Good working English, with the ability to work with international partners.