Tuyển dụng Senior Media Digital Performance tại Hồ Chí Minh

1. Planning & Budget Management (20%)

- Develop effective online media plans and optimize them based on set media objectives and budgets.

- Collaborate with Line Managers/Leads to build Digital Media plans (phased, quarterly, annual) aligned with client growth targets and conversion funnels (Lead Generation, Sales conversion).

- Create optimal budget allocation plans across platforms; monitor and adjust daily budget pacing to ensure spending momentum and achieve committed KPIs.

- Work closely with relevant departments (Account, Creative, Strategy) to define the optimal media approach for campaigns.

2. Execution & Optimization of Digital Performance Campaigns (60%)

- Directly set up, operate, and optimize multi-platform ad campaigns: Meta Ads, Google Ads (Search, Performance Max, Display, YouTube), TikTok Ads, and other digital channels.

- Track, analyze, and proactively optimize conversion metrics in depth: CPL, Qualified Lead Rate, CPA, CPO, ROAS, CAC, CTR, Conversion Rate, etc.

- Conduct regular A/B testing across multiple variables: target audiences, ad creatives/formats, landing pages, campaign structures, and bidding strategies.

- Proactively monitor ad account health, timely detecting and resolving technical issues to ensure continuous and stable campaign operation.

3. Data Analysis & Automated Reporting (20%)

- Proficiently process and analyze campaign data in Excel (advanced formulas, Pivot Tables, Data Processing).

- Utilize data automation tools (such as Adveronix) to automatically extract, connect, and sync data from ad platforms to the management system.

- Build and manage visual dashboards (Looker Studio / Data Visualization) for real-time performance tracking and periodic reporting to clients/management.

- Extract deep data insights and key learnings to improve performance for subsequent campaigns.

Yêu cầu ứng viên

- Bachelor’s degree in Marketing, Business Administration, Communications, or related fields.

- Minimum of 2 years of experience in Digital Marketing, Performance Marketing, or Media Agency settings.

- Hands-on experience with Google Ads, Meta Ads, TikTok Ads, and other digital advertising platforms.

- Proficiency in tracking systems: Ability to independently set up, implement, and operate tracking tools such as GTM, GA4, Meta Pixel, TikTok Pixel, Conversion API, etc.

- Strong understanding of Digital Marketing metrics, attribution models, and campaign optimization techniques.

Quyền lợi được hưởng

- Negotiable salary based on experience and capability.

- Opportunity to work with leading national and international brands.

- Clear career development roadmap.

- Dynamic, professional, and friendly working environment.

- Annual health check-ups (once a year).

- Annual company trip (once a year)