Senior Digital Manager

Main Duties:

Lead overall Digital Performance (CPC, non-paid & Affiliate), driving scalable growth, cost efficiency,

and measurable business impact.

Responsibilities:

1. Define strategy & growth roadmap

• Build the quarterly/yearly Digital Performance strategy aligned with business and category

goals

• Drive a test-and-learn roadmap across channels (creative, audience, bidding, affiliate model,

incentive structure)

• Identify and develop new growth channels (new ad platforms, affiliate models, partnerships)

• Proactively propose growth initiatives: growth hacks, funnel optimization, pricing/incentive

impact

2. Own end-to-end Digital performance

• Own the performance of CPC channels (Meta, Google, TikTok, ASA) and the Affiliate network;

optimize channel mix and budget allocation against growth, CAC, and ROI targets

• Track and own key metrics: Traffic, CPA, ROAS, CAC, LTV, RFT, CiR

• Set the direction for scaling high-performing channels and cutting underperforming ones

3. Lead the Affiliate channel

• Build and develop the overall Affiliate strategy: network, publisher mix, incentive scheme,

commission structure

• Manage and optimize performance of Affiliate partners

• Monitor and control traffic quality: fraud, duplicates, low-quality users

• Work cross-functionally to optimize funnel and conversion for Affiliate traffic

• Scale Affiliate into a major, sustainable, and cost-efficient growth channel

4. Data, attribution & decision-making

• Guide the measurement stack: Firebase, AppsFlyer, GA4, data warehouse (as needed)

• Ensure data accuracy and consistency across channels (CPC vs. Affiliate vs. CRM)

• Build management-level dashboards and reporting; turn data into insight that drives

strategic decisions

5. Budget management & investment efficiency

• Manage a large-scale, multi-channel Digital Performance budget

• Track spend, forecasts, and investment efficiency on a monthly/quarterly basis

• Partner with Finance on payment control, payables, and cash flow optimization

• Ensure marketing spend efficiency at the P&L contribution level

Yêu cầu công việc

Requirements:

• 7+ years of experience in Digital Performance / Growth Marketing

• Proven experience managing multi-channel performance with large budgets

• Strong command of performance metrics: CPA, ROAS, CAC, LTV, attribution

• Experience building and scaling an Affiliate channel or partnership-based growth model

• Proficient in Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads (ASA)

• Solid understanding of tracking and data tools: Firebase, AppsFlyer, GA4, GTM

• People management experience (Team Lead level or above), with strong leadership and stakeholder management skills

• Strategic, data-driven mindset with the ability to connect marketing activity to business impact

• Prior experience in ride-hailing, e-commerce, fintech, or super-app industries is a strong plus

Quyền lợi

• Thưởng: Lương tháng 13 và KPI
• Chăm sóc sức khoẻ: Healthcare, khám sức khỏe định kỳ hàng năm
• Nghỉ phép có lương: 15 ngày phép
• Đào tạo: Các khóa đào tạo hàng năm
• Cơ hội du lịch: Teambuilding
• Hoạt động nhóm: Happy Hour, Town hall