Tuyển dụng Media Performance Specialist tại Hồ Chí Minh

About the role

As the Media Performance Specialist, you will drive media efficiency, campaign optimization, and data-backed ad strategies across multi-brand and multi-category portfolios. You will manage overall ads planning, direct external execution agencies, and track cross-channel performance to scale performance on Meta, TikTok, Google, and e-commerce platforms.​

Responsibilities​

1. Media Ads Planning & Budget Management​

• Oversee media advertising strategy, including daily, weekly, monthly, quarterly,... and campaign-level budget allocation, phasing, and execution plans for individual products, categories, sub-brands, and overall group brands.​

• Align media expenditure with strategic commercial priorities, ensuring optimal ROI and target reach across all funnel stages.​

2. Agency Directing & Cross-Channel Ads Execution​

• Partner with external execution agencies to monitor, optimize, and evaluate paid campaigns across Meta, TikTok, and Google.​

• Support performance ads execution for e-commerce platforms (TikTok Shop, Shopee) and Brandcom initiatives.​

• Audit daily/weekly campaign setups, targeting setups, bidding strategies, and creative testing frameworks managed by agencies.​

3. Data Tracking, Reporting & Strategy​

• Maintain and enhance internal data trackers to monitor campaign metrics, attribution, and overall advertising expenditure.​

• Deliver regular performance reports, synthesizing raw data into actionable strategic insights for cross-functional teams.​

• Monitor performance against core metrics (ROAS, CIR, CAC, CPM, CPA) to identify drop-offs and optimization opportunities.​

4. Research, Innovation & Efficiency Support​

• Conduct market research on emerging paid media trends, platform updates, and novel ad tech solutions (e.g. retail media networks).​

• Evaluate and benchmark ad agencies, tools, and platforms to continuously expand execution capabilities.​

• Collaborate closely with Content Marketing and E-commerce teams to apply findings and elevate overall advertising efficiency.​

• 2+ years managing multi-channel

Yêu cầu công việc

• 2+ years managing multi-channel paid media (Meta, TikTok, Google) within an agency or brand environment.​

• E-commerce performance experience (Shopee, TikTok Shop) strongly preferred.​

• Advanced tracking skills, tracker management, and proficiency in translating performance data into clear commercial strategy.​

• Proven track record of brief management, budget holding, and performance auditing for external execution partners.​

• Strong understanding of ad platforms, pixel tracking, attribution models, and third-party ad networks/solution providers.​

• Demonstrated capability in structuring full-funnel ad campaigns (Awareness, Consideration, Conversion, Retention) and executing dynamic retargeting strategies. ​

• Advanced proficiency in Excel/Google Sheets (Pivot Tables, Complex Formulas) and business intelligence tools (Looker Studio, Tableau, or PowerBI) for performance modeling.​

What we offer

• Salary range: Negotiable + Performance-based Bonuses (15-20 salary months annually)

• Social insurance and healthcare coverage upon successful completion of the 2-month probationary period. Private health insurance (after 6 months of employment) and employee assistance programs (birthdays, sick leave, hospitalization, and other personal needs).

• Regular team-building activities, year-end parties, and other social events to foster a positive and engaging work environment.

Working hours:

• Monday - Friday: 8:00 AM - 17:00 PM (1.5-hour lunch break: 12:00 PM - 1:30 PM).

• Saturday: 8:00 AM - 11:30 AM (or work from home as per manager's discretion).

Quyền lợi

• Thưởng: Salary range: Negotiable + Performance-based Bonuses (15-20 salary months annually)
• Chăm sóc sức khoẻ: Social insurance and healthcare coverage upon successful completion of the 2-month
  probationary period. Private health insurance (after 6 months of employment) and employee
  assistance programs (birthdays, sick leave, hospitalization, and other pe
• Hoạt động nhóm: Regular team-building activities, year-end parties, and other social events to foster a positive
  and engaging work environment.
• Khác: Friendly and dynamic working environment