Tuyển dụng Marketing Specialist tại Hồ Chí Minh

Key Responsibilities:

1. Digital Marketing & Lead Generation

• Plan and execute digital campaigns across LinkedIn, Facebook, Zalo, Google Ads, and other relevant digital platforms to drive traffic, engagement, and lead generation; manage paid media budgets to maximize reach and cost-per-lead efficiency.
• Manage KWI Vietnam’s social media presences and content calendars, maintaining SEO-optimized website content aligned with commercial priorities.
• Build CRM-integrated lead nurture workflows to convert marketing-qualified leads (MQLs) into sales-ready opportunities for the business development team.
• Develop marketing campaigns to generate qualified leads and support sales conversion

2. vents, Sponsorships & Promotions

• Plan and manage end-to-end logistics for KWI’s participation in industry/ partner’s events, trade exhibitions, and conferences relevant to Vietnam’s logistics and cross-border eCommerce sector.
• Identify and manage sponsorship opportunities with trade associations, e-commerce platforms, and logistics networks that align with KWI’s commercial objectives.
• Organize KWI-hosted events, client roundtables, and webinars; coordinate branded collateral, promotional materials, and post-event follow-up.

3. Brand & Content

• Develop marketing content — including capability decks, case studies, service brochures, and social media assets — that supports sales conversations and builds KWI’s market credibility.
• Ensure all materials adhere to KWI brand guidelines and localize global content for Vietnamese audiences; manage external marketing agencies or vendors to deliver quality output on time and within budget.

4. Analytics & Reporting

• Track and report on core KPIs — page views, lead volume, CPL, social engagement, event ROI, and brand awareness — using tools such as Google Analytics, Meta Business Suite, and HubSpot.
• Prepare monthly marketing performance reports for the Branch Manager; manage the Vietnam marketing budget and ensure spend delivers measurable commercial value.

5. Sales supporting

• Monitor sales activities, customer acquisition, quotation conversion, and revenue performance
• Maintain an updated database of prospects, customers, quotations and sales opportunity
• Track marketing campaign performance and lead generation effectiveness.
• Perform other tasks assigned by the direct manager.

Key Performance Indicators:

• Website page views and unique visitor growth (month-on-month).
• Number of marketing-qualified leads (MQLs) generated per month.
• Marketing lead-to-opportunity conversion rate and cost per lead (CPL).
• Social media follower growth and engagement rates (LinkedIn, Facebook, Zalo).
• Brand awareness metrics: reach, impressions, and share of voice.
• Event attendance, post-event lead capture, and sponsorship ROI.
• Marketing budget utilization and return on marketing investment (ROMI).

B

Yêu cầu công việc

Basic Qualifications

• 2–4 years of B2B marketing experience, ideally in logistics, freight forwarding, or eCommerce.
• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Proven experience managing digital campaigns across Google Ads, LinkedIn, Facebook/Meta, and email marketing platforms.
• Experience planning and executing trade events or sponsorship activations, including budget and vendor management.
• Proficiency in analytics tools (Google Analytics, Meta Business Suite, or equivalent); ability to translate data into actionable insights.
• Excellent written and verbal communication skills in Vietnamese and English

Preferred Qualifications

• Familiarity with marketing automation or CRM platforms such as HubSpot or Salesforce Marketing Cloud.
• Knowledge of the Vietnamese eCommerce ecosystem, including Shopee, Lazada, and TikTok Shop.
• Graphic design skills using Canva or Adobe Creative Suite for basic collateral production.
• Experience managing external creative agencies and digital marketing vendors.