Tuyển dụng KOL Manager tại Hồ Chí Minh

Influencer Strategy & Planning

Develop and execute KOL/KOC strategies aligned with brand, campaign, and business objectives.

Identify emerging social trends, creator opportunities, and platform innovations to strengthen brand relevance.

Build influencer frameworks, tiering models, and partnership strategies across categories and brands.

KOL/KOC & Creator Management

Source, evaluate, negotiate, and manage relationships with KOLs, KOCs, influencers, creators, celebrities, and talent agencies.

Build a strong network of creators and strategic partners across key social platforms.

Ensure influencer selection aligns with brand fit, target audience, content quality, and campaign objectives.

Campaign Execution

Lead end-to-end influencer campaigns from briefing, contracting, content planning, and execution to performance reporting.

Manage campaign timelines, budgets, deliverables, and approvals.

Ensure all influencer content meets brand guidelines, quality standards, and compliance requirements.

Performance & Analytics

Track and evaluate campaign effectiveness through engagement, reach, views, conversion, ROAS, and other KPIs.

Generate insights and recommendations to optimize future influencer investments.

Utilize social listening and market intelligence to identify opportunities and risks.

Cross-Functional Collaboration

Partner closely with Brand Marketing, Media, Content, E-commerce, Digital Growth, and external agencies to deliver integrated campaigns.

Support product launches, seasonal campaigns, and brand-building initiatives through influencer activations.

Align influencer strategy with broader business and communication objectives.

Yêu cầu công việc

• Bachelor’s Degree in Marketing, Communications, Media, or related field.
• 6–8 years of experience in Influencer Marketing, Social Media, Digital Marketing, Brand Marketing, or Creator Management.
• Experience working in FMCG, Beauty, Personal Care, Consumer Goods, E-commerce, Digital Agencies is preferred.
• Proven track record of managing successful KOL/KOC campaigns with measurable business impact.
• Strong understanding of TikTok, Facebook, Instagram, YouTube, Affiliate Marketing, Creator Commerce, and emerging social platforms.
• Experience managing agencies, creators, budgets, and campaign performance.
• Strong analytical, negotiation, and stakeholder management skills.
• Fluent communication skills in English and Vietnamese.

Quyền lợi

• Khác:

  Other