Tuyển dụng Marketing Specialist tại Hồ Chí Minh

About This Role

We're looking for a Marketing Specialist to strengthen HDWEBSOFT's online presence and drive growth across IT services and digital products. You'll focus on B2B lead generation, content marketing, SEO, and digital campaigns to build brand awareness, attract qualified leads, and support product growth in international markets.

What You'll Do

• Content Creation (30%): Create and optimize marketing content, including blog posts, case studies, graphics, videos, and social media posts, especially Tiktok & Linkedin channels, for audiences.
• SEO & SEM (20%): Improve organic search visibility through keyword research, on-page optimization, content optimization, and search engine marketing.
• Website Management & Optimization (15%): Maintain company and product websites, optimize landing pages, and improve conversion funnels.
• Social Media & B2B Marketing (15%): Manage social media channels to engage target audiences, build brand awareness, and generate B2B leads.
• Strategy, Analytics & Campaign Management (10%): Execute marketing plans, monitor KPIs, analyze campaign performance, and provide actionable reports.
• PPC Advertising (5%): Set up and optimize paid campaigns to improve lead quality and cost efficiency.
• Email Marketing (5%): Develop email campaigns for lead nurturing, customer engagement, and product promotion.

You'll also support product launches, marketing automation, and cross-functional initiatives with Sales, Product, and Engineering teams.

Yêu cầu công việc

Must-haves

• At least 1 year of digital marketing experience, preferably in B2B or tech.
• Hands-on experience in content marketing, SEO, and B2B lead generation.
• Familiarity with Google Ads, LinkedIn, and marketing tools such as HubSpot.
• Proficiency in ChatGPT, Gemini, or similar AI tools for research and content optimization.
• Strong analytical, communication, and organizational skills.

Nice-to-haves

• Experience in IT services, software, or SaaS marketing.
• Familiarity with GEO (Generative Engine Optimization) and AI search visibility.
• Knowledge of GA4, Semrush, Ahrefs, or marketing automation tools.
• Experience with PPC campaigns, email marketing, or conversion rate optimization.

Quyền lợi

• Thưởng:

  Lương cứng thương lượng (cạnh tranh theo năng lực) + % Hoa hồng (commission) hấp dẫn theo doanh số/ KPI.

• Chăm sóc sức khoẻ:

  Đóng BHXH, BHYT, BHTN đầy đủ theo Luật Lao động; Gói bảo hiểm sức khỏe; Khám sức khỏe định kỳ hàng năm.

• Nghỉ phép có lương:

  Monthly bonus, Project bonus , yearly bonus

• Giải thưởng:

  Thưởng tháng 13, thưởng hiệu quả công việc (Performance bonus), thưởng các ngày lễ, Tết trong năm.

• Hoạt động nhóm:

  Tham gia team building, du lịch hàng năm, các câu lạc bộ của công ty (bóng đá, cầu lông, v.v.).

• Khác:

  Môi trường công ty công nghệ trẻ trung, năng động, sáng tạo, sếp tâm lý, đồng nghiệp hỗ trợ nhiệt tình.

  Lộ trình thăng tiến rõ ràng lên các vị trí Team Leader / Manager sau 1-3 năm gắn bó và đạt hiệu xuất.