Tuyển dụng KOL/ KOC Management Executive (Yêu Cầu Tiếng Trung/tiếng Anh) tại Hồ Chí Minh

Job roles:

• Responsible for developing and maintaining influencer resources (KOL/KOC) across major social media platforms (such as TikTok). Drive brand awareness and directly stimulate sales conversion (GMV) on e-commerce platforms through deep-level collaborations.

Keys responsibilities:

1/ Influencer Resource Management

• Search, screen, and expand KOL/KOC networks across various platforms (TikTok, Instagram, Facebook, etc.) to build and continuously optimize the brand's influencer database.

• Implement fine-grained classification and management of influencers to ensure resources are highly aligned with the brand positioning.

2/ Partnership Liaison & Relationship Maintenance

• Manage the full cycle of influencer collaboration, including business negotiations, contract signing, sample follow-ups, and commission settlements.

• Maintain long-term, in-depth partnerships with high-quality influencers to build brand loyalty and secure core time slots and traffic support.

• Communicate directly with, negotiate partnership terms, and manage daily operations with MCNs, KOLs/KOCs, and international partners in Chinese or English.

3/ Strategy & Planning

• Develop phased influencer collaboration plans and distribution strategies based on the company's annual/quarterly marketing goals.

• Write collaboration Briefs to guide influencers in producing high-quality content that matches the brand identity while ensuring conversion efficiency.

• Plan and optimize KOL/KOC booking budgets for product launches and Mega Sale campaigns on e-commerce platforms and TikTok Shop.

4/ Data Analysis & Reporting

• Track real-time performance data of influencer collaborations (including engagement, CTR, conversion rate, GMV, etc.).

• Regularly summarize and analyze campaign effectiveness, produce review reports, and continuously optimize influencer selection criteria and collaboration models based on data.

Yêu cầu công việc

• Proficiency in Chinese (HSK 5 or above) or English (IELTS 6.5 / TOEIC 800+), with the ability to work directly with and negotiate with international clients and partners.

• Bachelor’s degree or above.

• At least 1-2 years of hands-on experience in Influencer Marketing, including KOL/KOC management and booking, preferably at an MCN agency, e-commerce brand, or TikTok Shop.

• Hands-on experience in booking negotiations, contract/commission management, and monitoring campaign performance and conversion metrics (GMV, CTR, ROI) is required.

• Deeply familiar with the ecosystem of platforms like TikTok, Instagram, and Facebook, with a keen sense of content trends.

• Excellent communication and negotiation skills, capable of building trust with influencers or agencies.

• Strong logical thinking and data analysis skills, with a result-oriented mindset.

• Strong execution skills, able to work under pressure and manage multiple projects simultaneously.

What do we offer?

• Income: competitive

• 100% salary during probation.

• Full social insurance contribution.

• Allowance: lunch, telephone, laptop.

• Benefits: birthday, marriage, and childbirth gifts; annual health check-ups.

• Internal engagement activities: Departmental quarterly team building, annual company-wide team building, and celebratory events for holidays/festivals.

• Growth opportunities: Quarterly performance reviews, promotion review twice-a-year, role-specific training policies.

Quyền lợi

• Thưởng: Year-end bonus.
• Chăm sóc sức khoẻ: Full social insurance contribution.
  Annual health check-ups.
• Đào tạo: Role-specific training policies.
• Máy tính xách tay: Laptop allowance.
• Điện thoại: Telephone allowance.
• Hoạt động nhóm: Departmental quarterly team building, annual company-wide team building, and celebratory events for holidays/festivals.
• Khác: 100% salary during probation.
  Lunch allowance.
  Birthday, marriage, and childbirth gifts.
  Quarterly performance reviews and promotion review twice a year.