Tuyển dụng Commerical Manager tại Hồ Chí Minh

The Commercial Manager is responsible for driving the company's commercial growth by leading business development, strategic partnerships, brand marketing, and distribution initiatives. Reporting directly to the CEO, this role develops and executes commercial strategies that maximize revenue, expand market presence, strengthen of the brand, and identify new business opportunities across editorial, events, digital media, and commercial products.

Key Responsibilities

1. Business Development & Revenue Growth

Develop and execute commercial strategies to achieve revenue and profitability targets across advertising, sponsorship, branded content, events, subscriptions, and other commercial products.

Identify and cultivate new business opportunities while strengthening long-term relationships with existing clients and strategic partners.

Lead commercial negotiations, prepare proposals, and oversee contract execution to ensure sustainable business growth.

2. Sales Management & Commercial Operations

Manage the commercial pipeline, sales forecasting, pricing strategies, and revenue performance.

Establish sales objectives, monitor KPIs, and optimize commercial processes to improve efficiency and conversion rates.

Collaborate with Finance and Operations to ensure accurate revenue tracking, budgeting, and commercial reporting.

3. Brand Development & Marketing

Develop and execute integrated marketing strategies to strengthen the brand and support business growth.

Lead the planning and execution of marketing campaigns across digital platforms, social media, PR, partnerships, and owned media channels.

Manage brand positioning and ensure consistency across all communication materials, commercial initiatives, and customer touchpoints.

Collaborate with Editorial, Creative, and Commercial teams to maximize audience engagement and brand visibility.

4. Event Marketing, Sponsorship & Business Pitching

Lead the commercial planning and marketing strategy for the company's conferences, forums, awards, and special events.

Develop sponsorship packages, commercial proposals, and pitching materials tailored to prospective partners and clients.

Identify, approach, negotiate, and secure sponsorships, strategic partnerships, and commercial collaborations to achieve revenue targets.

Coordinate with Editorial, Creative, Event, and Operations teams to ensure sponsorship deliverables and marketing commitments are executed successfully.

Build and maintain long-term relationships with sponsors, clients, and strategic partners while identifying opportunities for recurring business and new commercial initiatives.

5. Cross-functional Leadership

Work closely with Editorial, Creative, Marketing, Events, Operations, and Finance teams to develop integrated commercial solutions that meet client and business objectives.

Coordinate the successful delivery of commercial campaigns, sponsored content, and strategic projects while ensuring quality, profitability, and client satisfaction.

6. Strategic Planning & Market Intelligence

Conduct market research, analyze industry trends, customer behavior, and competitive landscapes to identify growth opportunities.

Provide strategic recommendations to the CEO on market expansion, product development, pricing strategies, and new revenue streams.

Support the development of long-term business plans aligned with the company's growth strategy.

Yêu cầu công việc

Bachelor's degree in Business Administration, Marketing, Communications, Media, or a related field.

Minimum 4 years of experience in business development, sales, marketing, commercial management, or a related leadership role.

Proven experience in media, publishing, advertising, marketing agencies, consulting, or event businesses is highly preferred.

Strong commercial acumen with experience managing revenue targets, client relationships, and business negotiations.

Excellent leadership, stakeholder management, presentation, and negotiation skills.

Strong command of English (written and spoken), with experience working with international clients and partners.

Strategic mindset, commercially driven, and highly adaptable, with the ability to identify market opportunities and execute growth initiatives.

Comfortable working in a fast-growing, entrepreneurial organization, managing multiple priorities and leading cross-functional collaboration.

Experience with CRM systems, digital marketing platforms, audience analytics, and business intelligence tools is an advantage.

Quyền lợi

• Thưởng: Theo qui định hiện hành