Tuyển dụng Senior Growth & User Journey Manager tại Hồ Chí Minh

JOB SUMMARY:

Senior Growth & User Journey Manager owns the full chain from paid acquisition to retention and repeat usage, unifying performance, retention and top-of-mind channels. The role manages the marketing budget, a team of around fifteen, reports directly to the CEO, and has a defined path to Deputy Head of Marketing.

Responsibility

Growth Strategy, Budget & Return on Investment

• Develop and propose the long-term customer growth strategy, aligned with the acquisition–retention budget allocation direction.
• Manage the allocated marketing budget, ensuring spend stays within the CIR cap (marketing cost as % of GMV) and approved limits.
• Propose quarterly budget re-allocation recommendations based on CPIT (cost per incremental trip) and actual performance data.

Growth Channel Operations & End-to-End Customer Experience

• Manage and operate all performance channels (paid, affiliate, ASA, SEO/ASO), ensuring effective new-customer acquisition across the system.
• Oversee retention and customer journey activities through the Retention team, ensuring a consistent experience across all touchpoints.
• Own top-of-mind brand awareness through PR and user-generated content (UGC) activities.
• Consolidate all weekly inputs from related functions into a single integrated Marketing Read.

Performance Analysis Expertise & KPI Management

• Establish and manage the performance metrics system (CPIT, CIR, % of spend covered by holdout/geo-experiment).
• Analyze data to diagnose metric fluctuations and design incrementality tests rather than relying on platform-reported ROAS.

Agency & Vendor Governance

• Govern agency/vendor performance (particularly the CPC agency), including performance reviews, commercial terms, renewal timelines and a documented alternative plan.
• Ensure no measurement vendor exceeds 70% of any measurement layer, minimizing dependency risk.

Cross-Functional Strategy Execution & New Channels

• Translate strategic direction into dated plans with named owners, executed across Marketplace, Product, BD and agency partners.
• Evaluate and develop new growth channels/projects (including lending demand generation), applying the two-quarter graduation rule.

Resource Development, Budget & Reporting

• Build and develop the team (recruitment, training, succession) of approximately 15 staff within the department.
• Plan budget and control costs for the department's overall operations.
• Provide periodic/ad-hoc reporting as required by senior management

Other Duties

• Perform other duties as assigned by the Line Manager.

Yêu cầu công việc

JOB REQUIREMENTS

• Bachelor's degree or above in Marketing, Business, Economics or related fields.
• Growth Marketing, Digital Marketing, Data Analytics.
• At least 7–10 years of marketing experience, including managing a multi-channel portfolio (paid, lifecycle, organic/brand) and making budget allocation decisions across channels.
• Deep experience in retention & lifecycle marketing (cohort models, churn definitions, reactivation programs, LTV, holdout-based measurement).
• Experience governing agencies from a performance standpoint, working directly with raw platform data rather than only through reporting decks.
• Preferred: experience at a data-rich business (platform, e-commerce, super-app, fintech) and having grown a business through difficulty (CAC inflation, tracking loss, budget cuts, competitive pressure).
• Deep performance analysis: reading data distributions, reconciling data sources, designing incrementality tests and control groups.
• Working knowledge of paid channels (not hands-on execution), affiliate, and measurement/attribution.
• Preferred: SQL/BigQuery, practical application of AI in analysis and team workflows.
• Highly open-minded, willing to change positions based on evidence, including admitting being wrong in front of the team.
• Ability to execute strategy across functions not under direct management.
• Leadership and team development skills.
• Proficient English (reading/writing/communication).
• May require high-intensity work in the initial period (first 90 days follow a specific weekly ramp plan).

Quyền lợi

• Thưởng:
  • 13th salary + Performance bonus
  • Team Building and many engagement activities
• Chăm sóc sức khoẻ:
  • Social Insurance
  • Medical healthcare
  • Annual health check
• Nghỉ phép có lương:
  • 15 days annual leave
• Cơ hội du lịch:
  • Team Building and many engagement activities