Tuyển dụng Senior E-Commerce Executive tại Hồ Chí Minh

Focus: Performance Ads & Promotion Planning

Key Platforms: Shopee & TikTok Shop

Position Overview

Drive sales growth on Shopee and TikTok Shop through hands-on management of onsite and offsite advertising, promotion planning, and investment control. Work closely with other team members to support daily e-commerce operations and effective campaign execution.

Key Responsibilities

1. Performance Advertising

• Plan, execute, and optimize advertising campaigns across Shopee and TikTok in line with sales targets and approved budgets.
• Manage onsite advertising to increase product visibility, attract shoppers, and drive conversions within each platform.
• Execute offsite advertising to drive external traffic to stores and product pages, with appropriate performance tracking.
• Allocate and adjust budgets across platforms, campaigns, and product groups based on business priorities and actual performance.
• Monitor GMV, ad spend, ROAS, CPC, CTR, and conversion rates; identify performance gaps and take action to improve results.
• Work with Content, Livestream, and Affiliate teams to identify suitable content, products, and offers for advertising.
• Test new creatives, products, and campaign approaches to improve advertising efficiency.

2. Promotion Planning & Investment Control

• Develop monthly promotion plans and proposals for major platform campaigns, product launches, and other business activities.
• Recommend focus products, promotional prices, vouchers, gifts with purchase, and campaign mechanics.
• Calculate planned promotion investment, including discounts, brand-funded vouchers, gifts, and other related costs.
• Assess the impact of promotions on sales, net selling prices, and margins, ensuring alignment with approved budgets and commercial policies.
• Track actual spending against plans, monitor overlapping offers, and address any spending beyond approved levels.
• Review campaign results and recommend improvements to future promotion plans.

3. E-commerce Operations Support

• Work with team members to set up and verify prices, vouchers, gifts, product information, and promotional offers.
• Monitor stock availability for advertised and promoted products, and coordinate adjustments when needed.
• Support platform campaign registration, store preparation, and pre-launch checks.
• Coordinate with order management, customer service, and logistics teams to resolve issues affecting the shopping experience and campaign performance.
• Support other daily e-commerce operations as assigned, based on team needs.

4. Analysis & Reporting

• Prepare regular reports on sales, advertising performance, and promotion investment.
• Analyze results by platform, campaign, and product group, and translate findings into clear action plans.
• Coordinate with platform representatives and relevant partners to identify growth opportunities and improve business performance.

Yêu cầu công việc

Requirements

• At least 3 years of e-commerce experience, including 2 years of hands-on experience managing and optimizing performance ads on Shopee and/or TikTok. Experience across both platforms is preferred.
• Practical experience in onsite and offsite advertising, with a clear understanding of the customer journey from exposure and clicks to purchase.
• Experience developing promotion plans and evaluating their commercial effectiveness.
• A solid understanding of the relationship between sales, advertising costs, promotion investment, platform fees, and margins.
• Strong Excel or Google Sheets skills, with the ability to analyze data and provide clear recommendations.
• Experience supporting store operations and executing major platform campaigns.
• Proactive, detail-oriented, and accountable for budgets, accuracy, and execution.
• Strong coordination skills and the ability to work effectively within a team.
• Experience in kitchenware, home and living, lifestyle, consumer goods, or premium brands is an advantage.
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Key Performance Indicators

• Sales and target achievement on Shopee and TikTok Shop.
• Advertising efficiency, including ROAS, advertising cost as a percentage of sales, and conversion rate.
• Promotion effectiveness, including sales generated, promotion investment as a percentage of sales, and margin performance.
• Budget adherence, execution accuracy, and timely campaign delivery.

Quyền lợi

• Đào tạo: Opportunity to grow in a fast-developing market
• Hoạt động nhóm: Dynamic and entrepreneurial working environment
• Khác: Be part of a globally recognized 300-year German premium brand. Exposure to both retail and social-commerce operations.