Tuyển dụng Senior Marketing Executive tại Hồ Chí Minh

About the Role

We are looking for a proactive and resourceful Senior Marketing Executive who can turn business objectives into compelling marketing ideas—and bring those ideas to life with strong execution.

This role requires more than coordinating assigned tasks. The ideal candidate is comfortable taking ownership of projects, developing ideas from the ground up, and independently driving campaigns and brand activations from planning through execution and evaluation.

A strong ability to create engaging consumer experiences, particularly through activations, events and retail initiatives, will be essential to succeeding in this position.

Key Responsibilities

Campaign Planning & Execution

• Translate brand priorities and commercial objectives into actionable marketing plans and campaign ideas.
• Proactively develop creative concepts for product launches, seasonal campaigns, promotional programmes and brand-building initiatives.
• Take end-to-end ownership of assigned projects, from initial idea and proposal development to execution, on-site supervision and post-campaign evaluation.
• Build clear project plans covering objectives, target audience, key messages, deliverables, timeline, budget and success metrics.
• Identify potential challenges early and independently propose practical solutions to keep projects moving.
• Ensure all activities are delivered on time, within budget and in line with the brand’s positioning and quality standards.

Brand Activation & Consumer Experience

• Lead the planning and execution of brand activations, in-store activities, events, workshops, livestreams, pop-ups and other consumer engagement initiatives.
• Develop activation ideas that are relevant to the target audience, distinctive for the brand and feasible to execute.
• Design thoughtful consumer journeys and engagement mechanics that connect brand storytelling with commercial objectives.
• Coordinate venue, production, talent, staffing, product display, POSM, customer flow and on-site operations.
• Be actively involved during execution to ensure quality, consistency and a smooth customer experience.
• Review activation performance and recommend improvements for future programmes.

Content, Digital & Social Media

• Contribute ideas for social media, digital campaigns and always-on content based on brand priorities and consumer insights.
• Develop clear creative briefs and work closely with agencies, designers, production houses and content creators.
• Review content and creative materials to ensure they are engaging, platform-relevant and consistent with brand guidelines.
• Collaborate with relevant partners to monitor and optimise campaign performance.
• Stay informed about consumer behaviour, content trends and emerging formats, and selectively apply them where relevant to the brand.

KOL, PR & Partnerships

• Identify and evaluate suitable KOLs, KOCs, media partners and brand collaboration opportunities.
• Develop briefs, manage deliverables and oversee timelines and content quality.
• Work directly with talents, agencies and partners to ensure smooth coordination and effective campaign integration.
• Explore partnerships and creative collaborations that can strengthen brand visibility and consumer engagement.

Cross-functional & Partner Management

• Work closely with Sales, Retail, E-commerce and other internal teams to align marketing activities with commercial priorities.
• Manage agencies, production houses and vendors, including briefing, proposal evaluation, cost negotiation, execution supervision and final delivery.
• Provide clear progress updates while remaining capable of independently managing day-to-day decisions within the agreed direction.
• Build effective working relationships with both internal stakeholders and external partners.

Budget & Performance Management

• Prepare and manage budgets for assigned campaigns and activities.
• Ensure spending is properly tracked and resources are used effectively.
• Monitor relevant performance indicators, including reach, engagement, traffic, participation, leads and sales contribution, depending on campaign objectives.
• Prepare regular and post-campaign reports with clear findings, learnings and recommended next steps.
• Complete relevant quotation, contract, payment and documentation processes in accordance with company procedures.

Yêu cầu công việc

Candidate Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration or a related field.
• At least 3–5 years of relevant marketing experience, preferably within retail, consumer goods, lifestyle, home and living, beauty, hospitality or premium brands.
• Demonstrated experience in developing marketing ideas and independently executing them from concept to completion.
• Strong hands-on experience in brand activation, events, retail marketing or consumer engagement.
• Able to work independently, manage priorities and move projects forward without requiring close day-to-day supervision.
• Strong project management skills, with the ability to manage multiple timelines, budgets and stakeholders simultaneously.
• A good balance of creative thinking and practical execution: able to propose ambitious ideas while understanding feasibility, resources and business impact.
• Strong brand sensitivity and attention to detail, particularly in content, visual presentation and customer experience.
• Resourceful and solution-oriented, with the confidence to make recommendations and respond effectively to unexpected situations.
• Strong communication, presentation, coordination and negotiation skills.
• Comfortable working in a fast-paced environment and being hands-on when required.
• Good command of English for emails, presentations, documentation and communication with regional or international stakeholders.
• Proficiency in Microsoft Office; familiarity with digital advertising, social media, CRM, analytics or reporting tools is an advantage.

The Profile We Are Looking For

You may be a strong fit for this role if you:

• Naturally think beyond the initial brief and contribute relevant ideas.
• Enjoy building a campaign or activation from the ground up.
• Can move confidently between creative development, detailed planning and hands-on execution.
• Take ownership of outcomes rather than waiting for step-by-step instructions.
• Know how to involve your manager at the right decision points while independently managing the day-to-day work.
• Remain resourceful and composed when plans change or execution challenges arise.
• Care about both the quality of the idea and the quality of how it is delivered.

What We Offer

• The opportunity to take meaningful ownership of integrated marketing campaigns and brand activations.
• Exposure to a wide range of projects across digital, social media, KOLs, retail and consumer events.
• A collaborative environment that values initiative, thoughtful ideas and strong execution.
• Opportunities to work with an international brand and diverse creative partners.
• Competitive compensation and benefits in accordance with company policy.
• Career development opportunities within Brand and Marketing.

Quyền lợi

• Chăm sóc sức khoẻ: Supportive, collaborative, and professional working environment.
• Đào tạo: Opportunity to grow your skills across social media, campaign execution, and visual communication
• Hoạt động nhóm: Exposure to both retail and digital brand marketing.