Tuyển dụng Product Marketing Manager tại Hồ Chí Minh

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KEY RESPONSIBILITY

- Own product marketing strategy & KPI across the full customer lifecycle, from acquisition, activation, usage to retention.

- Translate business objectives and product roadmap into clear marketing priorities and annual/quarterly plans.

- Develop annual and quarterly product marketing plans based on customer insights, market trends, and business priorities, ensuring strong alignment with product roadmap and company objectives.

- Act as the key marketing representative working with Product, Performance, Brand, Digital, CVM, and Sales teams to ensure consistent messaging, effective execution, and strong commercial outcomes.

- Lead go-to-market (GTM) strategy for new product launches, feature enhancements, and key initiatives, including positioning, value proposition, pricing communication, and launch orchestration.

- Plan and monitor execute marketing campaigns to promote product launches, features, and updates, ensuring alignment with overall marketing strategy.

- Define success metrics and KPIs for product marketing initiatives; analyze performance, derive insights, and proactively optimize strategy to improve ROI and business impact.

- Own and manage product marketing budgets, ensuring efficient allocation, cost control, and measurable return on investment.

- Provide guidance, coaching, and direction to junior team members or project teams to ensure quality execution and capability uplift.

Yêu cầu công việc

- Minimum 8 years of experience in marketing, with strong exposure to product marketing, growth marketing, or commercial strategy within finance, fintech, ecommerce, or technology-driven companies.

- BSc/BA in IT, Marketing, Communications, or similar field.

- Ability to work with a wide range of profiles (business, user experience design, analysts, etc.).

- Proven experience leading complex projects, cross-functional initiatives, or multi-stakeholder programs.

- Ability to function, adapt and succeed in a constantly changing, fast paced environment; ability to respond positively and calmly to shifting priorities, demands and timelines.

- Strong understanding of customer behavior, competitive & market landscape.

- Strong command of both English and local language (both verbal and written).

- Strong storytelling, presentation, and executive communication skills; able to influence senior stakeholders and represent marketing viewpoints confidently.

- Good communication skills; strong stakeholder management & collaboration.

Quyền lợi

• Thưởng: 13th Salary Fixed and KPI Bonus
• Chăm sóc sức khoẻ: Premium Health Care for employees (personal/family dependents)
• Nghỉ phép có lương: 15/18 Annual Leaves