Tuyển dụng Marketing Leader tại Hồ Chí Minh

1. Marketing Strategy & Team Leadership

·         Develop and lead OROCA’s marketing strategy across brand, growth, content/social, campaigns, and performance.

·         Lead, coach, and manage the Marketing team: priorities, ownership, performance, and ways of working.

·         Translate business goals into clear objectives, roadmaps, and measurable KPIs.

Core KPIs: Team performance, marketing roadmap delivery, campaign effectiveness.

2. Brand & Owned Channel Development

·         Own and grow OROCA’s brand ecosystem across owned media, social, and content touchpoints.

·         Define brand voice, messaging, and content/social strategy to ensure consistency and differentiation.

·         Oversee planning, publishing quality, and optimization; coordinate internal teams and partners for execution.

Core KPIs: Brand awareness, impressions, engagement, follower growth, content performance, %SOV.

3. Integrated Campaign Planning & Growth Ownership

·         Plan and execute integrated campaigns across brand, acquisition, sales, and retention.

·         Own end-to-end campaign process: objectives, insights/idea, channel plan, budget, timeline, and post-analysis.

·         Align with cross-functional teams/partners and optimize performance across brand and growth KPIs.

Core KPIs: Traffic, leads, customers, marketing revenue, CTR, CR, ROAS, CAC, and campaign ROI.

4. Brand Guideline Governance

·         Develop and govern brand guidelines across all marketing and communication touchpoints.

·         Review and ensure quality/consistency of creatives, copy, campaign messages, and marketing materials.

·         Shape brand narrative to fit dental/healthcare e-commerce and target customer context.

5. Market, Customer & Competitor Insights

·         Lead market/customer/competitor research and track trends in dental/healthcare e-commerce and platform categories.

·         Analyze campaign, content, customer behavior, and funnel data to generate actionable insights.

·         Turn insights into strategy updates, growth opportunities, and optimization recommendations.

6. Performance Management, Budget & Reporting

·         Manage marketing budgets (monthly/quarterly/annual) and balance brand vs. growth investment.

·         Track efficiency and optimize performance metrics (e.g., CAC, ROAS) and marketing contribution to revenue.

·         Build dashboards and reporting cadence; provide data-driven reviews and recommendations to management.

Yêu cầu ứng viên

• Requirements & Qualifications

·         Bachelor’s degree in Marketing, Business, Communications, or related fields.

·         8+ years in Marketing, including  at least 2+ years leading or managing a team.

·         Experience in e-commerce/tech/startup and/or healthcare/dental and B2B/B2C platforms is a plus.

·         Strong understanding of brand, content/social, campaign planning, acquisition, funnel optimization, and analytics.

·         Ability to balance brand building with growth/performance marketing.

·         Strong communication: excellent Vietnamese; good English (written & spoken).

·         Hands-on with (or able to direct) key tools/partners: GA, paid ads platforms, CRM, creative tools; work effectively with agencies and stakeholders.

• Skills & Competencies

·         Strategic thinking; build roadmaps linked to business objectives.

·         Strong leadership: coaching, resource planning, and performance management.

·         Campaign planning and execution excellence across brand and growth.

·         Data-driven decision-making with strong brand and customer sensitivity.

·         Startup fit: hands-on, fast, resilient, transparent, and results-oriented.

• Ideal Candidate Profile

You will own marketing outcomes end-to-end - set strategy, lead execution, and shape how OROCA builds its brand, grows users, and drives revenue. You combine brand, growth, leadership, and startup mindsets.

·         Brand mindset: build trust and differentiation.

·         Growth mindset: drive acquisition, conversion, and revenue.

·         Leadership mindset: develop people and build systems.

·         Startup mindset: flexible, hands-on, and results-focused.

Quyền lợi được hưởng

• Chế độ bảo hiểm
• Du lịch
• Chế độ thưởng
• Chăm sóc sức khỏe
• Đào tạo
• Tăng lương