Tuyển dụng Head of Student Recruitment and Admissions tại Hà Nội

The Head of Student Recruitment and Admissions is responsible for driving student recruitment, increasing enrolments and managing the complete admissions journey from initial enquiry through to confirmed enrolment.

The primary objective of this position is to generate qualified enquiries, build strong relationships with prospective families and achieve the school’s enrolment targets.

The position also oversees admissions marketing, recruitment events, new-student integration and academic and teacher support. Once a student is enrolled and has completed the initial transition process, ongoing administrative matters will be managed by the appropriate school staff.

Key Responsibilities

Student Recruitment & Admissions

• Develop strategies to increase student enquiries, applications and enrolments.

• Manage prospective parent enquiries, admissions consultations, school tours and follow-ups.

• Present the school’s curriculum, values and educational strengths to prospective families.

• Coordinate assessments, trial classes, enrolment offers and new-family onboarding.

• Maintain accurate admissions records and report on enquiries, conversions and enrolments.

Marketing & Lead Generation

• Develop marketing initiatives to generate qualified admissions leads.

• Plan and coordinate Open Days, trial classes, information sessions and recruitment events.

• Represent the school at education fairs, exhibitions and community events.

• Manage the school’s website and social media, ensuring content is accurate, engaging and aligned with the school’s brand.

• Monitor marketing performance and identify effective sources of new enrolments.

Family & Community Engagement

• Build strong relationships with prospective and newly enrolled families.

• Follow up throughout the admissions process and ensure a smooth transition into the school.

• Welcome families and represent the school professionally at events and activities.

Teacher & Academic Support

• Work with academic staff to provide accurate information about curriculum and programs.

• Support teacher onboarding, induction and school procedures.

• Provide mentoring and constructive feedback to teachers when required.

• Support lesson observations, classroom cover and staff English-language development where appropriately qualified.

• Facilitate effective communication between teachers, students and families.

Qualifications and Experi

Yêu cầu công việc

Qualifications and Experience

* Relevant qualification in business, marketing, education, communications or a related field.

* Experience in student recruitment, school admissions, sales, business development or relationship management.

* Experience working in an international school or education environment is highly desirable.

* Demonstrated ability to achieve recruitment, sales or enrolment targets.

* Experience with digital marketing, social media and event coordination.

* Teaching, teacher-mentoring or academic-support experience is highly desirable.

* Strong written and spoken English.

Skills and Personal Attributes

* Strong sales, consultation and relationship-building skills.

* Results-focused and motivated by student enrolment growth.

* Warm, confident and professional when communicating with families.

* Strong follow-up and organizational skills.

* Able to communicate the school’s value proposition clearly and persuasively.

* Highly responsive and committed to excellent service.

* Proactive, accountable and comfortable working toward measurable targets.

* Strong attention to detail and accurate recordkeeping.

* Collaborative and able to work effectively with academic, finance and administrative teams.

* Able to guide and support teachers professionally.

* Professional, discreet and committed to confidentiality.

* Genuine commitment to student wellbeing and the school’s values.