Tuyển dụng Director, Commerce/Retail Media (Amazon)

Company description

Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world’s most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA. Spark Foundry’s start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Media’s powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we “Bring HEAT to Brands.” No other agency possesses the expertise that we do to address today’s most pressing challenges to drive business transformation through media.

Overview

The Director will have the responsibility for the growth, management, retention, and satisfaction of a portfolio of key accounts. The ideal candidate will have a demonstrated ability to lead clients strategically and tactically in Commerce marketing. They will lead a team in the conception and delivery of innovative, business-building search and Commerce marketing solutions, including organic and paid optimization, heavy marketing on Amazon, Triad, and other Commerce channels while continuing to stay on top of evolving search platforms and advanced analytics. The Director will also provide engagement leadership, develop senior level client relationships, and serve as an expert and trusted advisor.

Proven account management experience in an agency environment is essential. Experience managing campaigns across Commerce platforms such as Amazon (AMS),

Criteo, or Triad is a must.

Responsibilities

Product

Overall control of work flow and responsibilities within the assigned group.

W ill oversee the progress of all projects and provide assistance, where necessary, to assure timely completion of projects

Ensure that pr ojects are produ ced completely and efficiently.

Set strategic principles for client search initiatives based on objectives

Develop action plans for achieving and measuring campaign success, inc luding determining key metrics and processes for measurement and optimization

Evaluate and recommend full spectrum of Commerce alliances, including all appropriate engine partners, search platforms, bid and campaign management tools

Work with s trategic p lanning, d igital p lanning and outside a d a gencies to ensure search complements all client marketing activity

Keep clients and agency counterparts informed on latest developments in the Commerce industry

Grow agency Commerce business through new business and organic client growth

Keep up with growing Commerce platforms and trends, understand how Commerce and other media channels work together, and look holistically to plan for client businesses/goals

Take part in client and inter-agency education of Commerce, as well as developing intellectual capital, including best practices, case studies, and official agency points-of-view

People

Establish and foster a corpora te culture that inspires talent

Allocat e assignments to leverage each pers on’s skills, as well as motivate their interests and challenge their minds

Encourage thorough evaluation of Commerce marketing strategies while finding opportunity for competitive advantage

Develop d irect reports by providing ongoing feedback and conducting employee evaluations

Recruit and retain top search marketing talent, growing the Commerce team to deliver on client and agency goals

Clients

Master, identify, and communicate trends in Commerce and in client industries

Stay up to date with all Spark/Publicis Commerce client initiatives and be able to introduce other client experiences with similar goals and targets to existing or potential partners

Define and evaluate client competition online, as well as how it relates to Commerce initiatives

Establish appropriate account staffing, scope of services, and fee proposals

Qualifications

8+ years of progressive levels of paid search experience with several years in the Commerce space

In-depth activation and optimization experience with Amazon (AMS) and

Criteo platforms required

Experience with organic and paid search

Experience applying sear ch marketing to brand-building and direct response initiatives

Experience with Amazon AAP/Display a plus

Strong command of search engine research and reporting resources

Knowledge of syndicated research tools such as

ComScore,

HitBox,

AdGooroo, etc.

Deep experience with at least one major bid management tool

Demonstrated leadership and management skills

Demonstrated business acumen and a track record of success in the media/marketing services profession

Solid interpersonal and teamwork abilities

Ability to lead new business development process, with demonstrated ability to win new clients

Ability to build and strengthen client relationships

Maintain h ealthy senior relationships with key industry partners and search engines

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

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Compensation Range: USD $129,485.00 - USD $207,324.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 3/1/2027.