Tuyển dụng Senior Advisor, Value Consulting

Company Description

See how Epsilon powers connected marketing by unlocking the full potential of data and identity.

Overview

Growth Operations is Epsilon's engine for turning sales pursuits into wins — a system spanning every Epsilon product, from Digital, Retail Media, Loyalty and Tech. It exists so that every new business pursuit and every expansion of an existing client relationship move forward with sharper accuracy, tighter efficiency, and a materially higher probability of closing.

Within that system, five functions form the core of every pursuit

• Solution Consulting designs the what,
• Sales Engineering proves the how,
• Value Consulting builds the why,
• Pursuit Operations ensures every pursuit is organized, compliant and client ready, and
• Sales Enablement builds the training infrastructure and content that makes the organization measurably better over time.
• Value Consulting’s “why” is ultimately the case and narrative that convinces a client's leadership to say yes.
• The
• Senior Advisor, Value Consulting owns the value story on assigned pursuits, working within the methodology, tools, and standards set by Epsilon’s VP and Principal, Value Consulting. This is a hands-on delivery role: the Senior Advisor takes the standard framework and applies it to real pursuits, building the financial model and the narrative that sit behind the “why.”
• The value story itself has to do more than defend a number. It has to make the case for why a partnership represents genuine, lasting growth for the client — what changes for them, what it’s worth, and why their own executives should champion it internally — whether the client is deepening an established Epsilon relationship or standing up a retail media, enterprise digital or loyalty program for the first time. That case is built both on a defensible financial model and a custom narrative. It will require applying the function’s value methodology, along with hands-on experience in what makes an ideal client activation strategy, to structure a value story that holds up under scrutiny.
• Value Consulting is still becoming a standard part of how Epsilon sells. The methodology, tools, and standards behind it are being built by the VP and Principal. The Senior Advisor is responsible for using this standard framework — applying to live pursuits, producing value stories that hold up in front of client leadership, and feeding what they learn in the field back to the team so the standard keeps getting sharper.
• Responsibilities
• How You'll Make an Impact
• Own the value story end to end on assigned pursuits across Digital, Retail Media, Loyalty, and Tech, applying Value Consulting’s standard methodology and framework to each one.
• Take on pursuits of increasing complexity and visibility as command of the framework grows, from single-product opportunities through multi-product enterprise pursuits.
• Build a tailored narrative around what matters most to each client — understand and embrace their DNA to shape a custom strategy and story. Draw on the standard value framework, the function’s tools and precedent, and your own experience to build it, then deliver it with confidence.
• Translate that work into a case a client can take to their own senior leadership: not just what this is worth, but why it's the right long-term move — and why their own executives should champion it internally, at any point along their relationship with Epsilon.
• Present with the polish and storytelling command to move any room — from a C-suite boardroom to a working session with operational teams — since the right level and tone shifts with where each pursuit starts and how it evolves.
• Make the complex feel simple: every audience should walk away with a story they can hold onto, repeat in their own words, and carry forward to win support from others.
• Deliver value models and narratives that meet the function’s standard on every assigned pursuit, and contribute to the win rate lift on pursuits where Value Consulting is engaged.
• Value Story & Case Development
• Build the value model and narrative for assigned pursuits, ensuring every meaningful opportunity has a case — grounded in the function’s methodology, not just a spreadsheet — that the client can carry to their own leadership.
• Go beyond the dollar figure: articulate the real change and long-term growth opportunity the partnership represents for that specific client.
• Tailor the story to the client's internal audience, positioning it in terms their senior leadership and executive collaborators will act on and champion.
• Applying the Value Methodology
• Apply the function’s value framework and the core tenets of an ideal client activation strategy to structure the value story and opportunity narrative for each pursuit.
• Draw on prior experience in media, identity, partnerships, retail media, or loyalty to build a credible case even without deep Epsilon-specific knowledge on day one.
• Work within the established tools, templates, and precedent, and raise gaps or edge cases to the VP and Principal rather than building around them.
• Cross-Functional Collaboration
• Partner with other groups within Growth Operations as one pursuit team, with Value Consulting responsible for the "why."
• Work with Sales throughout the pursuit lifecycle, from initial assignment through close.
• Coordinate with Pursuit Operations and Sales Enablement to keep pursuits organized and on-process, and to feed findings back into shared tools and training.
• Bring market and client intelligence back into the Value Consulting function, flagging patterns across pursuits that sharpen how the team builds and tells the story going forward.
• Executive & Collaborator Engagement
• Present value models and cases directly to client executives and senior partners.
• Support internal leadership reviews, deal debriefs, and pricing and profitability discussions.
• Document all model assumptions and constraints to prevent unknowns in later stages.
• Build credibility with both internal and client-side senior audiences through clear, confident, data-grounded storytelling.
• Consistency & Continuous Improvement
• Deliver work that is consistent with the function’s methodology and standards, so value stories hold together the same way across pursuits regardless of who built them.
• Feed field findings, reusable assumptions, and benchmarks back to the VP and Principal so the standard methodology and toolset improve with each pursuit.
• Qualifications
• What You'll Bring
• 7+ years in media, identity, partnership development, retail media, and/or loyalty within the advertising and marketing industry, including time in Value Consulting, case development or strategy consulting, with advertising and marketing industry context strongly preferred.
• A track record of building and presenting value stories and cases that win high-value, enterprise-level pursuits.
• Strong presentation and storytelling skills, with genuine comfort presenting to senior, non-technical executives, and equally credible in an operational, hands-on conversation.
• Deep curiosity about client problems: genuine interest in how a client's business works before talking about how Epsilon can help — and comfort operating across complex, varied client portfolios rather than a fixed set of use cases.
• The ability to move with confidence when a brief is incomplete — asking the right questions, making defensible calls on partial information, and working from the established framework rather than waiting for perfect direction.
• If joining without Epsilon experience: the ability to learn quickly and build relationships across a large organization to find the information you need.
• Why You'll Stand Out
• Enough industry experience to recognize what makes an ideal client profile, and the judgment to apply the framework to it rather than run it as a formula.
• Ability to walk into an unfamiliar business, learn it fast, and turn it into a credible value story quickly.
• Comfort working inside a function that is still being built — steady while tools and s