Tuyển dụng Digital Marketing Executive (E-commerce)

1. E-commerce Strategy & Channel Planning

Translate business targets into e-commerce plans by market and platform, covering GMV, traffic, conversion, and budget.

Build the annual and monthly e-commerce calendar around mega-sale days (9.9, 10.10, 11.11, 12.12), payday sales, and key brand moments.

Plan product assortment, pricing, vouchers, and bundles with local Sales and E-commerce teams, keeping prices consistent across online and offline channels.

2. Marketplace Performance Marketing

Plan, set up, and optimize marketplace ads (Shopee Ads, Lazada Sponsored Solutions, TikTok Shop GMV Max).

Run collaborative ads (Meta CPAS) and off-site traffic campaigns to bring qualified traffic to official stores.

Manage ad budgets against ROAS and cost-to-revenue targets; review performance weekly and reallocate budget to what works.

3. Store, Product Content & Conversion Optimization

Optimize official stores and product listings (titles, keywords, images, videos, specifications) for in-platform search and conversion.

Make high-consideration products easy to compare and buy: clear key benefits, technical specs, comparison charts, installation, filter replacement, and warranty information.

Grow ratings, reviews, and Q&A quality to strengthen store reputation and conversion rate.

Brief Design and Content teams with clear, conversion-focused requirements for banners, product images, and short videos.

4. Campaigns, Affiliate & Live Commerce

Execute mega-sale and always-on campaigns end-to-end: campaign registration, flash sales, vouchers, and in-store campaign pages.

Develop affiliate, KOL/KOC, and livestream programs (especially on TikTok Shop and Shopee) to grow both sales and content.

Work with platform Key Account Managers and agencies to secure campaign slots, traffic support, and co-funding.

5. Data, Reporting & Insights

Track the full funnel – traffic, CTR, conversion rate, AOV, GMV, and ROAS – by market, platform, and SKU.

Build and maintain weekly/monthly dashboards and reports that answer: What is working? What is not? What should we do next?

Monitor competitors (water purifiers, air purifiers, home appliances) on pricing, promotions, ratings, and share of search.

Reconcile marketplace data with internal sales and order data to keep revenue tracking accurate.

6. Cross-functional & Cross-market Coordination

Coordinate with Brand, Trade/Sales, Supply Chain, and Customer Service on stock availability, campaign readiness, delivery, and installation service.

Align with local market teams and distributors so e-commerce activities stay consistent with the overall marketing and channel strategy.

Standardize e-commerce workflows, checklists, and reporting templates to improve speed and quality of execution.

Bachelor’s degree in Marketing, Business, E-commerce, or related fields.

Minimum 3 years of experience in E-commerce or Digital Marketing, including at least 2 years hands-on managing official stores on Shopee, Lazada, and/or TikTok Shop.

Proven experience with consumer electronics, home appliance, or household brands – on the brand side, at a distributor, or at an e-commerce enabler/agency.

Hands-on with Seller Centers and marketplace ad tools; experience with Meta CPAS and TikTok GMV Max is a plus.

Track record of growing GMV and running mega-sale campaigns with clear budget and ROAS accountability.

Strong analytical skills: confident with Excel/Google Sheets (pivot tables, lookups); experience with dashboards (Looker Studio, Power BI) is a plus.

Good understanding of the online purchase journey for high-consideration products (research, comparison, reviews, after-sales).

Good English to work with overseas teams, platforms, and partners.

Proactive, data-driven, with a strong ownership mindset across multiple markets.

Experience in Southeast Asian markets (e.g., the Philippines, Indonesia) or regional/cross-border e-commerce is a strong advantage.